November 2017 Issue of MMM

November 2017 Issue of MMM

Leadership Exchange

Speaker bureaus must change to stay relevant, experts say

To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.

MM&M

MM&M and PRWeek unveil the 2017 Health Influencer 50

MM&M and PRWeek have revealed the 2017 Health Influencer 50, a list honoring professionals across the health spectrum for their passion, determination, and innovative thinking ...

Upward Move

Muscular Dystrophy Association taps Lynn O'Connor Vos as CEO

The association said it is preparing for new FDA approvals for therapies that treat central nervous system and muscular system diseases.

Therapeutic Focus

How Aubagio became the most switched-to oral MS drug

Second to market and dismissed as inferior to the competition, Sanofi's Aubagio seemed destined for lower-tier status. Here's how it overcame the initial obstacles and, ...

In Focus

Drugmakers begin to up media controls, in bid to clean up digital ad supply

Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?

Partner Forum

4 Ways to Create Adherence Programs That Lead to Long-Term Change

How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?

Private View

6 Campaigns That Value the Visual

HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.

At Work With

How Lauren Schulz is shaping Dr. Reddy's OTC brands

She is director of OTC brand marketing at Dr. Reddy's Laboratories.

Back Talk

Who's Getting Rich in Healthcare?

Do you recall what President Trump tweeted right after Merck's Kenneth Frazier resigned from his American Manufacturing Council?