November 2017 Issue of MMM
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
MM&M and PRWeek have revealed the 2017 Health Influencer 50, a list honoring professionals across the health spectrum for their passion, determination, and innovative thinking ...
Read the November 2017 issue in its entirety.
The association said it is preparing for new FDA approvals for therapies that treat central nervous system and muscular system diseases.
Second to market and dismissed as inferior to the competition, Sanofi's Aubagio seemed destined for lower-tier status. Here's how it overcame the initial obstacles and, ...
Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?
How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?
HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.
At Work With
She is director of OTC brand marketing at Dr. Reddy's Laboratories.
Do you recall what President Trump tweeted right after Merck's Kenneth Frazier resigned from his American Manufacturing Council?