November 2009 Issue of MMM
Book of the Night 2009
Welcome to this showcase of winning entries to the MM&M Awards 2009. Once again, the quality of work is of the very highest order.
The MM&M Awards have continued to grow every year but the way in which the entries are judged hasn't changed. We assembled an impressive list ...
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.
Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.