October 2008 Issue of MMM

October 2008 Issue of MMM

October 2008

Editor's Desk

Power isn't knowledge

Patient marketers and industry commentators talk an awful lot about the "empowered" consumer.

Features

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions

Social Etiquette

Just as it followed other sectors into CRM, the pharma industry must find entry points into the online patient conversation. Gil Bashe explores some of ...

Data-Driven DTP

Utilizing an effective marketing strategy can go a long way in maximizing the lifetime value of a pharmaceutical brand. Harte-Hanks' Julian Parreno looks at how ...

Poll Reversal

It's an Alice in Wonderland election for the industry, which finds itself favoring the Democratic candidate after eight years of alignment with the party of ...

Medical/Surgical Journal Ad Review

With the lowest first-half spend since 2003, the top journals are left wondering if their luck will ever turn around. Eugene M. May reports on ...

Headliner: AngioGenex's William A. Garland, PhD

After nearly 20 years at Hoffmann-La Roche, William A. Garland, PhD, left big pharma in 1994 to direct research and development for a number of ...

Antidote

Antidote

Diabetes is a tough disease to treat.

Med Ed Report

CME commercial support flat in '07

Total commercial support of CME scarcely budged in 2007, rising 1% to $1.2 billion, while the share of commercial support going to publishing and education ...

GSK joins the grant reporting game

GlaxoSmithKline will join Pfizer and Eli Lilly in reporting its educational and charitable grants.

IMAP launches COI database

The Institute on Medicine as a Profession launched its IMAP AMC Conflict of Interest Policy Data Base, purporting to show academic medical centers' ties to ...

Professional Media

Medical Economics overhauls team

Advanstar's Medical Economics title announced the hiring of new senior-level editors.

Endocrine Daily Briefing unveiled

BulletinNews, a customized publisher service for professional associations, has launched Endocrine Daily Briefing.

Partner Forum

Balancing messages on- and offline

Effective patient marketing campaigns utilize traditional DTC as well as social networks and other emerging media online. How do marketers find the right media balance?

Direct Marketing

Zomig promo gives doctors the 'key'

Finding new and innovative ways to communicate valuable information to healthcare professionals is an ongoing challenge for pharma companies.

Manhattan Research lists top sites

Two diabetes product sites, Merck's Januvia and Takeda's Actos, came in first and second, respectively, in a new study measuring physicians' web habits.

Sciele takeover nets veteran reps

With its acquisition of Sciele Pharma, Osaka, Japan-based Shionogi & Co. will gain immediate entry into the US pharmaceutical market and inherit 720 seasoned sales ...

DTC Report

Ads in Canada had little impact: study

A study of how DTC TV advertising impacted different populations in Canada suggested that ads may have little impact on consumers.

FDA posts DTC guide on its site

FDA posted a guide to drug advertising on its site for consumers, "Be smart about prescription drug advertising."

Digital Media

Web Watch

Physicians are busy.

SearchMedica adds new component

Searchmedica.com, a free search engine for physicians and medical practioners, has launched a new practice management category.

Public Relations

PR View by Diane Weiser

This year has not been kind to biopharmaceutical companies.

Fleishman-Hillard wins Siemens assignment

Fleishman-Hillard has won an AOR assignment for Siemens Medical System's AG's global health division.

Senetek PLC taps Michael Rogers PR

Senetek PLC, a life sciences company focused on anti-aging technologies, has tapped Michael Rogers PR for the launch of its Pyratine-6 product.

Marketing Research

Vantage Point

I finally broke down and bought the new iPhone 3G.

Decision Resources Inc. unveils 'cohesive' site

In an effort to create a more cohesive online experience for its potential clients, Decision Resources Inc. launched www.DecisionResourcesInc.com.

Panel to offer data from 18,000 docs

All Global, an international healthcare data collection agency, launched a Palliative Care Panel for marketing research.

CapMed: health records are not created equal

Consumer personal health records (PHR) are more than just a storage space for electronic health records.

Washington Insider

As I see it

Although feelings in the mainstream drug industry will be mixed, it's time to end the secrecy that surrounds the FDA's decision-making on approving drugs.

As I see it

Although feelings in the mainstream drug industry will be mixed, it's time to end the secrecy that surrounds the FDA's decision-making on approving drugs.

GAO: FDA's Mifeprex approval 'consistent'

The Government Accountability Office said the FDA's approval process for Mifeprex, the RU-486 abortion pill, was "consistent with the processes for the other Subpart H ...

Lawyers defend failure-to-warn suit

Attorneys for a woman who lost an arm to gangrene after an IV administration of Wyeth's anti-nausea drug Phenergan say there is no conflict between ...

Kennedy, Kessler fight pre-emption

Former FDA commissioners Donald Kennedy and David Kessler have told the Supreme Court that drug company and FDA arguments promoting FDA pre-emption of state failure-to-warn ...

Drug testing puts consumers at risk

A sociologist says fatal flaws in the way new drugs are tested and marketed mean that American consumers are likely to be exposed to unacceptable ...

Back Talk

Mr. H and the rallying cry

Recently I had the distinct honor of delivering the keynote address for the Doctors' Choice Awards, an event sponsored by the Association of Medical Media.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.