October 2017 Issue of MMM

October 2017 Issue of MMM

October 2017 cover

Go Figure

Infographic | How often are drugmakers sharing clinical-trial data?

The answer: it depends on what phase the trial is in.

Career and Salary Survey

Pharma marketing salaries reach new heights, up 12.7% in 2017

Salaries are up — by a lot — and marketers are enthusiastic about their career prospects.

AbelsonTaylor's Jay Carter on the key to retaining top talent

Now that Facebook, Apple, and Google have set their sights on healthcare, agencies find themselves under pressure from yet another flank.

Editor's Desk

Memo to New CEOs: Prioritize Diversity

Management turnover has brought the opportunity to keep up the pressure.

Features

Healthcare agencies re-evaluate tactics to retain talent

The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.

Medical journal ad spend in H1 2017: All the data in one place

The top three most advertised brands were GlaxoSmithKline's Breo Ellipta, Eli Lilly's Trulicity, and Boehringer Ingelheim's Jardiance.

The professional paths of 8 pharma execs

The successes of these pharma execs show that there's no one path to professional bliss.

Upward Move

GSW hires former McCann exec as president of North America

The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.

Therapeutic Focus

Top 25 women's health brands, based on U.S. sales in 2016

Amgen's Prolia tops the list, according to data compiled by EvaluatePharma.

Drugmakers turn to social — not TV — to market drugs to women

Still, most experts characterize this year's newly approved women's health drugs as modest improvements rather than groundbreaking advances in medicine.

In Focus

Novartis' CAR-T therapy, now approved, faces questions about price and side effects

The Swiss drugmaker is the first to receive FDA approval to market a CAR-T therapy.

Partner Forum

4 Ways to Execute a Point-of-Care Strategy That Works for Patients

How can marketers ensure that patients and physicians aren't overwhelmed by these tactics?

Viewpoint

Ready or not, Amazon is Coming

The e-giant is reportedly doing everything from starting secret labs and online pharmacies to redefining the hospital experience and democratizing health data.

Agencies: If You're So Unique, Tell Us About It

Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.

Private View

6 Campaigns That Celebrate the Union of Copy and Art

The copywriter and the art director come together to inform, spark hope, and create a path forward.

At Work With

A day at work with Makovsky's Rob Schachter

A mentor once told him to keep learning and stay out of his comfort zone.

Back Talk

AI Drug Design Could Save Lives

AI complements what we in pharma have always done best — respond to medical needs quickly and find solutions.