October 2013 Issue of MMM
MM&M Awards 2013
Click the above link to access the complete Digital Edition of the 2013 MM&M Awards Book of the Night, with all text, charts and pictures.
2013 Book of the Night
What really sets these awards apart is the level of independence and authority with which every submission is reviewed.
Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites ...
Recognizes excellence from any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals
Recognizes excellence in direct promotion campaign materials that are targeting consumers
Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals
Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, HCPs, the investor community and ...
Recognizes excellence for websites targeted at consumers, promoting specific branded products and services (brand.com)
Recognizes excellence for websites targeted at healthcare professionals, promoting specific branded products and services (brand.com)
Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com)
Recognizes excellence from digital initiatives, targeting either consumers/patients or HCPs, that use social media channels, such as Facebook, Twitter and YouTube
Recognizes excellence from any digital program offering consumers information, tools, education or promotion relating to diagnosis, treatment or management of medical conditions and ailments
Recognizes excellence from any digital program offering consumers information, tools, education or promotion in the non-medical, health-and-wellness space
Recognizes excellence from any digital programs targeting healthcare professionals, such as CRM programs, e-detailing, e-CME, online video, 3D animation, interactive live exhibits, video games and ...
Recognizes excellence in smartphone healthcare apps targeting HCPs, including: medical reference libraries for HCPs, promotional apps, patient records resources, med-ed apps and programs that turn ...
Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Recognizes excellence creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical
Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids that are distributed directly to HCPs
Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communications channel by a healthcare agency
Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education
Recognizes and rewards the best integration of different media for a single campaign for maximum measurable effect for clients' companies with less than $15 billion ...
Recognizes and rewards the best integration of different media for a single campaign for maximum measurable effect for clients' companies with $15 billion or more ...
As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.
The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.