October 2013 Issue of MMM

October 2013 Issue of MMM

MM&M Awards 2013

Digital Edition

Read the complete 2013 MM&M Awards Book of the Night digital edition

Click the above link to access the complete Digital Edition of the 2013 MM&M Awards Book of the Night, with all text, charts and pictures.

2013 Book of the Night

Message from the Editor

What really sets these awards apart is the level of independence and authority with which every submission is reviewed.

Best Healthcare Consumer Media Brand

Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites ...

Best Healthcare Professional Media Brand

Recognizes excellence from any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals

Best Direct Marketing to Consumers

Recognizes excellence in direct promotion campaign materials that are targeting consumers

Best Direct Marketing to HCPs

Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals

Best Use of Public Relations

Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, HCPs, the investor community and ...

Best Branded Website for Consumers

Recognizes excellence for websites targeted at consumers, promoting specific branded products and services (brand.com)

Best Branded Website for HCPs

Recognizes excellence for websites targeted at healthcare professionals, promoting specific branded products and services (brand.com)

Best Disease/Education Website

Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com)

Best Use of Social Media

Recognizes excellence from digital initiatives, targeting either consumers/patients or HCPs, that use social media channels, such as Facebook, Twitter and YouTube

Best Medical Digital Initiative for Consumers

Recognizes excellence from any digital program offering consumers information, tools, education or promotion relating to diagnosis, treatment or management of medical conditions and ailments

Best Health & Wellness Digital Initiative for Consumers

Recognizes excellence from any digital program offering consumers information, tools, education or promotion in the non-medical, health-and-wellness space

Best Digital Initiative for HCPs

Recognizes excellence from any digital programs targeting healthcare professionals, such as CRM programs, e-detailing, e-CME, online video, 3D animation, interactive live exhibits, video games and ...

Best Mobile App for Healthcare Professionals

Recognizes excellence in smartphone healthcare apps targeting HCPs, including: medical reference libraries for HCPs, promotional apps, patient records resources, med-ed apps and programs that turn ...

Best Consumer Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.

Best Single Professional Print Advertisement

Recognizes excellence creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical

Best Professional Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.

Best Professional Campaign for New Launches

Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.

Best Professional Sales Aid

Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids that are distributed directly to HCPs

Best Corporate Marketing Campaign

Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.

Best Agency Self Promotion

Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communications channel by a healthcare agency

Best TV Advertising Campaign

Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education

Best Multichannel Campaign (Small to Medium Clients)

Recognizes and rewards the best integration of different media for a single campaign for maximum measurable effect for clients' companies with less than $15 billion ...

Best Multichannel Campaign (Large Clients)

Recognizes and rewards the best integration of different media for a single campaign for maximum measurable effect for clients' companies with $15 billion or more ...

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