October 2010 Issue of MMM
Book of the Night 2010
Welcome to this special showcase of the best work from the MM&M Awards 2010. Once again, the quality of the 46 gold- and silver- winning ...
Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites ...
Recognizes excellence from any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals.
Recognizes excellence in direct promotion campaign/materials targeting consumers
Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals
Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community ...
Recognizes excellence for websites promoting specific branded products and services (brand.com).
Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).
Recognizes excellence from online programs, including CRM programs that support patients that are already taking a particular therapy or using a particular medical device.
Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals, that use social media channels, such as Facebook, Twitter and YouTube.
Recognizes excellence from any interactive initiatives targeting consumers, such as online video, mobile and gaming.
Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video/simulation, interactive sales training, e-CME, CRM programs, mobile ...
Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.
Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.
Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.
Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.
Promotes and recognizes the best print ad or TV spot, or campaign, for over-the-counter medication, medical products or services in either business or consumer press.
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with less than $10 billion ...
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with $10 billion or more ...
The MM&M Awards have continued to grow every year but the way in which the entries are judged hasn't changed.
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.