October 2010 Issue of MMM

October 2010 Issue of MMM

Book of the Night 2010

Editor's Desk

A Message from the Editor

Welcome to this special showcase of the best work from the MM&M Awards 2010. Once again, the quality of the 46 gold- and silver- winning ...

Features

Best Healthcare Consumer Media Brand

Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites ...

Best Healthcare Professional Media Brand

Recognizes excellence from any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals.

Best Use of Direct Marketing to Consumers

Recognizes excellence in direct promotion campaign/materials targeting consumers

Best Use of Direct Marketing to Healthcare Professionals

Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals

Best Use of Public Relations

Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community ...

Best Branded Website

Recognizes excellence for websites promoting specific branded products and services (brand.com).

Best Disease/Education Website

Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).

Best Online Patient Relationship/Support Program

Recognizes excellence from online programs, including CRM programs that support patients that are already taking a particular therapy or using a particular medical device.

Best Use of Social Media

Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals, that use social media channels, such as Facebook, Twitter and YouTube.

Best Interactive Initiative for Consumers

Recognizes excellence from any interactive initiatives targeting consumers, such as online video, mobile and gaming.

Best Interactive Initiative for Healthcare Professionals

Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video/simulation, interactive sales training, e-CME, CRM programs, mobile ...

Best Individual Consumer Print Advertisement

Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.

Best Overall Consumer Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.

Best Individual Professional Print Advertisement

Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.

Best Overall Professional Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.

Best Professional Print Campaign for Product Launches

Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.

Best Professional Sales Aid

Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.

Best Corporate Marketing Campaign

Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.

Best Agency Self-Promotion

Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.

Best TV Advertisement/Campaign

Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.

Best Over-The-Counter Product Advertisement/Campaign

Promotes and recognizes the best print ad or TV spot, or campaign, for over-the-counter medication, medical products or services in either business or consumer press.

Best Total Integration Program for Small Companies

Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with less than $10 billion ...

Best Total Integration Program for Large Companies

Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with $10 billion or more ...

MM&M Awards Judges 2010

The MM&M Awards have continued to grow every year but the way in which the entries are judged hasn't changed.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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