This summer, a highly regarded group of 40 of the industry’s biggest doers, thinkers and opinion makers used their combined expertise to review and score several hundred entries for the MM&M Awards 2011
Best Total Integration Program for Large Companies
October 13, 2011
4:11 pm
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with $10 billion or more in 2010 worldwide revenue.
Best Total Integration Program for Small Companies
October 13, 2011
4:05 pm
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with less than $10 billion in 2010 worldwide revenue.
Best Over-the-Counter Product Advertisement/Campaign
October 13, 2011
3:59 pm
Promotes and recognizes the best print ad or TV spot, or campaign, for over-the-counter medication, medical products or services in either business or consumer press.
Best TV Advertisement/Campaign
October 13, 2011
3:52 pm
Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.
Best Agency Self-Promotion
October 13, 2011
3:44 pm
Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.
Best Corporate Marketing Campaign
October 13, 2011
3:37 pm
Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
Best Professional Sales Aid
October 13, 2011
3:32 pm
Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.
Best Professional Print Campaign for Product Launches
October 13, 2011
3:25 pm
Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
Best Overall Professional Print Campaign
October 13, 2011
3:19 pm
Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix