October 2017 Issue of MMM

October 2017 Issue of MMM

2017 Book of the Night

GOLD | Healthcare Consumer Media Brand of 2017

WhattoExpect.com consistently registers nearly 60% of all pregnant women in the U.S.

GOLD | Best Agency Self-Promotion of 2017

An Intouch representative said the campaign idea was sparked by the agency's purpose statement: Hacking Healthcare for the People.

SILVER | Best Agency Self-Promotion of 2017

Judges described the effort as highly creative, unique, smart, and surprising.

GOLD | Best Consumer Print Campaign of 2017

All judges' comments enthusiastically praised the idea, execution and results.

SILVER | Best Consumer Print Campaign of 2017

"This is very much a breakthrough idea," said one judge.

GOLD | Branded Website for Consumers of 2017

After the TV spot was tested in pilot cities, website traffic was up 71%.

SILVER | Branded Website for Consumers of 2017

Judges described the site as compelling and elegant.

GOLD | Branded Website for Healthcare Professionals of 2017

The HCP website played a crucial role in record sales in 2016.

GOLD | Corporate Branding Campaign of 2017

"This tells a beautiful story that can live on in numerous formats," noted one judge.

SILVER | Corporate Branding Campaign of 2017

"The brand really stands out relative to other urgent care clinics."

GOLD | Digital Initiative for Consumers of 2017

Judges loved the app and appreciated the team's careful development work.

SILVER | Digital Initiative for Consumers of 2017

Outstanding results included more than 1.2 million social media impressions.

GOLD | Digital Initiative for Non-Consumers of 2017

"The strategy was ideal for delivering the necessary product training," said one judge.

SILVER | Digital Initiative for Non-Consumers of 2017

Thirty-eight custom illustrations are used to determine the type and severity of trauma experienced.

GOLD | Disease Education Campaign of 2017

"A unique, creative, and iconic approach," said one judge.

SILVER | Disease Education Campaign of 2017

Judges loved this powerful campaign for Eli Lilly's new drug for advanced squamous non-small cell lung cancer.

GOLD | Film or Video of 2017

"The industry needs more work like this," noted a second adjudicator.

SILVER | Film or Video of 2017

Judges thought the approach was smart and impactful.

SILVER | Healthcare Consumer Media Brand of 2017

Three new products launched in 2016, which contributed to a 66% digital revenue jump and a 17% overall ad revenue increase.

GOLD | Healthcare Professional Media Brand of 2017

Medscape's reach is ever-expanding and impressive.

SILVER | Healthcare Professional Media Brand of 2017

Last year's innovations include client company microsites, which leverage ReachMD's features and expand its content and marketing base.

GOLD | Large Healthcare Agency of 2017

A revenue increase of 60% to more than $85 million last year pushed Area 23 into the large agency category.

SILVER | Large Healthcare Agency of 2017

Last year Intouch Solutions won 43 accounts (24 of which were from existing clients) and more than 35 awards.

GOLD | Marketer of 2017

"Lisa's work for City of Hope is impressive," said one judge.

SILVER | Marketer of 2017

One colleague described Lisa Yañez as "a big thinker who actually gets things done."

GOLD | Marketing Team of 2017

The expertise of the relaunch team spanned sales, marketing, medical, and marketing research.

SILVER | Marketing Team of 2017

Last year, the team's innovative surround sound approach helped drive record sales of more than $1.2 billion.

GOLD | Mid-Size Healthcare Agency of 2017

"Clients need problem solvers across all areas of health, innovation, and communications," explained an agency representative.

SILVER | Mid-Size Healthcare Agency of 2017

Client testimonials noted that Neon teams are highly valuable extensions of in-house teams.

GOLD | Multichannel Campaign (Large Product Size) of 2017

"HealthySexual nailed it — great use of multichannel for a multifaceted audience."

SILVER | Multichannel Campaign (Large Product Size) of 2017

Judges described the effort as a hip, modern, and effective.

GOLD | Multichannel Campaign (Small to Medium Product Size) of 2017

"Content flowed seamlessly across channels," one judge said.

SILVER | Multichannel Campaign (Small to Medium Product Size) of 2017

Results included 2.7 million Facebook impressions.

GOLD | Multicultural Campaign of 2017

Judges thought the film was beautifully executed, realistic, and highly relevant.

SILVER | Multicultural Campaign of 2017

Creative elements featured five mosaic faces that mirrored the diversity of Los Angeles County residents.

GOLD | Orphan Product Marketing Initiative of 2017

Humira is the first and only FDA- approved therapy designed to treat moderate to severe HS.

SILVER | Orphan Product Marketing Initiative of 2017

Judges applauded an outstanding user experience on the campaign website and mobile app, as well as the campaign's welcoming tone.

GOLD | Philanthropic Campaign of 2017

Outreach also included fundraising events, roundtable events, and more.

SILVER | Philanthropic Campaign of 2017

A crowd-funding initiative is underway to make free headphones available to every combat vet who wants them.

GOLD | Product Launch of 2017

After the TV spot was tested in pilot cities, website traffic in those cities increased 71%.

SILVER | Product Launch of 2017

Since the branded ads launched this year, website page views increased 170% and prescriptions increased 41%.

GOLD | Professional Print Campaign of 2017

The campaign helped drive a 20% in-crease in sales during Q1 2017.

SILVER | Professional Print Campaign of 2017

Lartruvo sales soared 269% above the projected forecast.

GOLD | Professional Sales Tool of 2017

"This app is the best thing I've seen all day," said one judge.

SILVER | Professional Sales Tool of 2017

Sales beat forecasts and demand exceeded stock.

GOLD | Small Healthcare Agency of 2017

2e Creative's exceptionally strong growth of 78.5% certainly grabbed judges' attention.

SILVER | Small Healthcare Agency of 2017

Judges admired the agency's specialty focus, creative work, and strategic thinking.

GOLD | TV Advertising Campaign of 2017

"This team did a great job creating an iconic, actionable campaign in a very crowded space," one judge said.

SILVER | TV Advertising Campaign of 2017

Exceptional results included nearly 2 million Facebook impressions in just one month and a 256% increase in related online posts.

SILVER | Use of Data Analytics of 2017

Results included $5.4 million in medical cost savings.

GOLD | Use of Immersive Technology of 2017

"This was an original and creative idea with a clear strategy and impactful results," said one judge.

SILVER | Use of Immersive Technology of 2017

Judges found the approach innovative, completely immersive, and well-executed.

GOLD | Use of Public Relations of 2017

The campaign has drawn worldwide media attention and made big strides on the policy front last year.

SILVER | Use of Public Relations of 2017

The multichannel effort earned more than 370 million impressions.

GOLD | Use of Relationship Marketing of 2017

As of April 2017, the program had 108,116 registrants — 32% above the goal.

SILVER | Use of Relationship Marketing of 2017

This global program was designed to help rheumatologists optimize patient conversations during brief office visits.

GOLD | Use of Social Media of 2017

The HealthySexual brand is all about HIV prevention.

SILVER | Use of Social Media of 2017

Judges loved the creative execution.

Titanium Award | Best in Show of 2017

Judges felt Mr. Sun distinguished itself as Best in Show for several reasons.

Platinum Award | Outstanding Contribution to Healthcare in 2017

Dr. Richard Wender is widely recognized as a visionary thinker and bold leader who has spent more than three decades helping the American Cancer Society ...

MM&M Awards: A Message From the Editor

This year's Award winners show what good looks like in a host of pharma marketing areas, including new categories like immersive technology and orphan product ...

Calcium CEO: 'Transforming the Landscape of Cancer Care is a Team Effort'

Calcium is the sponsor of the 2017 Platinum Award, which was awarded to Dr. Richard Wender, chief cancer control officer of the American Cancer Society.

Meet the 2017 MM&M Awards judges

Merck's Reaves West is this year's chair of judges.