September 2006 Issue of MMM

September 2006 Issue of MMM

September 2006

Editor's Desk

Have we turned the page?

While I didn't need another reason for chalking up 1966 as a vintage year, I quickly found one when I joined Medical Marketing & Media: ...


Slice of Fortune: Salary Survey 2006

The demand for talent, apparent at virtually every level and sector, appears to be the driver for a modest hike in salaries for medical marketing ...

What Talent Shortage?

Complaining about a shortage of talent is all well and good, but it won't fill all those vacant positions. So what are agencies actually doing ...

Raised Well in Pharma

Reps and product managers are getting a helping hand as they climb the corporate ladder in pharma. Companies that invest in staff development reap long-term ...

Back to School

A bachelor's degree and a little experience used to be enough to land a job in healthcare marketing. But now employers are looking for PhDs, ...

Headliner: Marjorie Martin of

Marjorie Martin is, by her own admission, "kind of a geek" about medicine.



When the New England Journal of Medicine reported last month on the 2005 measles outbreak, it did us all a favor.

In Focus

Kindler offers Pfizer a fresh consumer focus

When Pfizer's board named a legal eagle and former McDonald's man to steer the sputtering behemoth through rocky shoals, they voted first for change.

Med Ed Report

Higher costs, dwindling grants in 2005

Pharmaceutical company support for CME increased 4% in 2005 to $1.1 billion, but higher expenses swallowed up any profit for publishing and education companies, according ...

Skyscape makes entrée into CME

Mobile medical information company Skyscape has launched a CME offering based on the point-of-care model of CME.

Thomson puts med ed biz on the block

Thomson Medical Education (TME), whose three businesses comprise the world's largest med ed organization,will be sold.

Jobson forms Postgraduate Healthcare Education

Jobson Medical Information (JMI) has formed Postgraduate Healthcare Education (PHE), an accredited CME provider, to be headed by Chris Colatriano.

Intellyst Medical hires Pousma as SVP, director of CME

Intellyst Medical has hired Doug Pousma, MD, MBA as SVP, director of CME.

McHale resigns from Discovery Communications

Judith McHale, president/CEO of Discovery Communications is resigning Dec. 1.

The Society for Academic CME looks to collaborate with ACCME, AMA

The Society for Academic CME is exploring formal collaboration with the ACCME and the AMA to investigate alternative models of CME accreditation that focus attention ...

The Postgraduate Institute for Medicine hires Schultz

The Postgraduate Institute for Medicine (PIM) has hired Jan Schultz, RN, MSN, as director of educational outcomes and accreditation to lead PIM's new outcomes measurement ...

Professional Media

MediZine taps AOL head, rolls out titles

Medizine is launching a series of 10 point-of-care consumer specialty magazines, each with an online counterpart, and recently named AOL Health head Carla Wojnaroski to ...

Thomson Health head steps down

Kevin King, president and CEO of Thomson Healthcare, has left the company.

LWW launches Advanced Emergency Nursing Journal

Lippincott Williams & Wilkins launched Advanced Emergency Nursing Journal, with a July/September issue publishing in August.

Advanstar reports first-half revenues up 13%

Advanstar reported first-half revenues up 13% year-on-year, from $146 million to $165 million--though its life sciences division was nearly flat for Q2.

JAMA editor says she was duped by study authors

JAMA editor-in-chief Catherine DeAngelis said she was duped by study authors who failed to disclose ties to drug companies.

Quadrant launches Urgent Care

Quadrant HealthCom is launching Urgent Care, the official journal of the American Academy of Urgent Care Medicine (AAUCM).

Partner Forum

Attracting and retaining media talent

Healthcare agencies have seen something of an exodus of media planning and buying professionals in recent years.


Web Watch

Television as an advertising medium is losing its edge.

CommonHealth lands vet to run patient, interactive

E-marketing veteran Meg Columbia-Walsh has joined WPP-held CommonHealth as managing partner and president.

WebMD Health buys Medsite for $41M

WebMD Health has acquired the interactive medical businesses of Medsite for $41 million in cash.

Direct Marketing

Grey rebrands direct, interactive as G2

WPP's Grey has brought all its direct marketing, branding and design interactive services under a new global brand umbrella, G2 Direct and Digital, or G2D2.

Neurocrine sheds 200 Indiplon reps

Neurocrine Biosciences has laid off its entire 200-person sales force, the San Diego firm said.

Publicis creates Halo around RM, interactive

Publicis Healthcare Communications Group, a division of Paris-based Publicis Groupe, announced the creation of Halo, an advertising agency specializing in interactive and relationship marketing.

Marucci joins Patient Marketing Group

Anthony Marucci, Jr. has joined Patient Marketing Group (PMG) as director, account management.

Grey acquires online advertising and marketing firm Catalyst

Grey Healthcare Group has acquired Boston-based online advertising and marketing firm Catalyst.

InfoMedics hires Bedford as SVP of sales and client relations

Patient/physician communication programs provider InfoMedics, has hired Robert Bedford as SVP of sales and client relations.

Harte-Hanks launches new physician marketing solution

Harte-Hanks has launched a new physician marketing solution.

DTC Report

Takeda pins sleep-aid hopes on dreams

One year after the launch of Rozerem, Takeda rolled out a DTC campaign aimed at unmedicated insomnia sufferers, advising that "Your dreams miss you."

Lilly warned over Alimta patient booklet

The FDA slapped Eli Lilly with a warning letter over a patient brochure for its oncology treatment Alimta, saying the mailer glossed over the drug's ...

Merck launches Spanish-language version of Your Health NOw

Merck is launching a Spanish-language version of its consumer title Your Health Now.

McNeil Consumer & Specialty Pharmaceuticals launches $30M campaign

Johnson & Johnson's McNeil Consumer & Specialty Pharmaceuticals launched a $30 million campaign for chewable Tylenol, targeting a younger-than-usual audience: 30- and 40-somethings with kids.

Sepracor president told analysts that Lunesta share nearing 40%

Sepracor president William O'Shea told analysts and investors that Lunesta's share of the sleep-aid market is nearing 40%, thanks to the company's aggressive direct-to-patient promotional ...

Public Relations

PR View by Nancy Hicks

The law of unintended consequences is doing great harm to healthcare associations and advocacy groups, as companies have been forced to retreat from traditional venues ...

Schering-Plough names communications director

Schering-Plough named Pfizer's Catherine Cantone director, global product communications and advocacy relations.

CEOs respect importance of reputation

Healthcare CEOs are concerned about corporate reputation, according to a survey by FischerHealth, Porter Novelli Consulting and PRSA Health Academy.

Beltway Insider

As I see it

At the FDA-industry interface, how close is too close?

Authorized generics take strikes from GPhA, Dems

Bad news for authorized generics on two fronts.

Bill proposes risk plan for all approvals

Proposed drug safety legislation would require each new drug and biologic approved by the FDA to have a Risk Evaluation and Mitigation Strategy (REMS).

FDA looks into morale issue, eventually

The FDA promised to address with all seriousness a survey of its scientists which reported poor morale and "pervasive and dangerous political influence of science ...

IG asked to probe Graham harassment

Finance Committee chairman Sen. Chuck Grassley (R-IA) has asked the HHS inspector general to find out how an FDA employee worked "in concert with a ...

The Center for Reproductive Rights asks judge for info regarding Plan B

The Center for Reproductive Rights asked a federal judge for permission to request e-mails, letters and records of conversations between the FDA and the White ...

Graham tells FDA to pull 'toxic' Ketek from market

FDA drug safety expert, whistleblower Dr. David Graham, has called on FDA officials to pull from the market Sanofi-Aventis' controversial antibiotic Ketek, saying it is ...

A Senate-approved amendments lets citizens import Canadian drugs

A Senate-approved amendment to a Homeland Security Department FY2007 spending bill would allow drugs to be imported into the US by citizens returning from Canada.

Zovirax site receives FDA Warning Letter

The Zovirax (acyclovir) ointment Web site, along with a consumer STD awareness deck card, misleadingly suggest to consumers that the GlaxoSmithKline product may prevent transmission ...

Back Talk

The teacher I'd hoped for

He had a way with words. Anyone who knew him would tell you that.