September 2008 Issue of MMM
We all have a pretty good idea of what the average person in the street might think of big pharma, and the chances are it's ...
The brutal economic landscape is taking its toll on industry paychecks--for the first time in years, MM&M's exclusive research shows a decrease in average salary. ...
While some organizations find the talent shortage to be a struggle, several firms have managed to attract and retain staff by creating a culture and ...
The road to a successful career in healthcare marketing can be a long and winding one, and is often fraught with questionable positions such as ...
We've all heard horror stories about ugly mergers stifling innovation and crushing employee morale, but Takeda's hands-off melding with Millennium and AstraZeneca's absorption of MedImmune ...
The results are in from our panel of industry experts—the shortlist for each of the 24 categories appear on the following pages. The winners will ...
Angus Russell took over as CEO of Shire in June after serving nine years as CFO and EVP of global finance.
Having recently returned from speaking and listening at the 2008 EphMRA meeting in Barcelona, and with PMRG and PBIRG spring conferences already behind us, the ...
My usual purpose in Antidote is to champion a drug that has been unfairly maligned.
Goodbye, branded notepads, pens, mousepads and stress-balls.
Med Ed Report
When Massachusetts' House of Representatives passed a big healthcare bill in early July, drug and device makers and data firms thought they'd ducked a bullet ...
ACCME called for comment on proposed policies aimed at limiting interactions between accredited providers and commercial interests, as well as its proposal "that due consideration ...
Karen Overstreet, president of Indicia Medical Education and past president of NAAMECC, became one of the first medical educators to be recognized as a Certified ...
Accredited CME providers will face higher fees from ACCME in 2011, along with a one-time additional assessment to accredited providers payable in 2009 as part ...
France's health minister halted implementation of a new national CME system, originally slated to be implemented at the end of 2007.
In an effort to raise the bar on consumer health targeting, messaging and measurement, Nielsen and Wolters Kluwer Health have launched HealthScape, an information platform.
The Association of Medical Media announced 13 finalists in The Doctors' Choice awards for best journal ads.
CMPMedica-owned Oncology News International has redesigned its content offering.
A new study from Cutting Edge Information found that 73% of pharmas have brand publication plans in place by the end of Phase II development.
Elsevier, in partnership with the International Nursing Association for Clinical Simulation and Learning, has launched Clinical Simulation in Nursing.
Wiley-Blackwell—through a partnership with the American Laryngological—Rhinological and Otological Society, Inc. (The Triological Society), will publish The Laryngoscope, the society's official publication.
Professional media planners and buyers are increasingly called upon to provide solid ROI in a space where quantifiable metrics are difficult to obtain. What are ...
Seeking to increase its share of voice without beefing up its sales force, AstraZeneca is partnering with Abbott on a co-promotion of Crestor in the ...
Publicis Groupe has announced the acquisition of Performics, a Google search marketing business.
The rising popularity of social networks has had a negative impact on email marketing, according to a new report.
A Direct Marketing Association (DMA) report has found that mobile text messaging is a more effective tool than e-mail, mobile web and coupons.
Robinson Radio—an agency specializing in direct response radio—has launched Robinson Radio Networks (RNN), an advertising firm dedicated to developing, producing and placing long-form radio programming.
SDI has launched the Physician Practice Profiling (P3) Report, a patient-level data analytics tool.
inVentiv Health has acquired Patient Marketing Group (PMG), a pharmaceutical marketing services firm specializing in patient relationship marketing.
Parade Magazine's monthly health supplement, HealthyStyle, debuts Sept. 17, and the publisher hopes it will prove a lure for pharma advertisers.
Johnson & Johnson is considering consolidating advertising and marketing for its pharmaceutical brands into one or possibly two companies, a J&J spokesperson told MM&M.
The FDA will test broadcast-style ads for a bogus blood pressure drug as part of a survey aimed at determining how visuals may distract viewers ...
Warner Chilcott said it would "make much more limited use of DTC in support of our existing brands," relying instead on reps to drive market ...
PhRMA sent a delegation of lawyers to meet with House Energy and Commerce Committee staffers to try and head off new regulations and discuss recent ...
Search continues to gain ground on email as the killer app on the Internet.
Medpedia, a free public website slated to launch by the end of 2008, hopes to offer the largest collaborative online encyclopedia of medicine.
Abbott has launched a series of podcasts, or "Crohn's Casts," offering information and insights into Crohn's disease.
Let's be clear. As one who has spent half a life working in the increasingly regulated "pay for what you get" advertising side of the ...
Joseph Wenke, partner and creative director at Xperience Communications, says bringing marketing principles into discussions with doctors makes sense.
Bayer Diabetes Care has partnered with Nick Jonas for a campaign urging young people to proactively manage diabetes.
A study surveying top pharma companies found that market research (MR) buyers are largely unsatisfied with supplier results.
Verispan has been bought by rival healthcare analytics firm SDI for an undisclosed price.
Another bad idea from government policy wonks surfaced in July when an FDA enforcement director told the Wall Street Journal his agency is using press ...
Last year's FDA Amendments Act will bring historic change to the agency and the industry, the likes of which has not been experienced for decades, ...
Sen. Sherrod Brown (D-OH) is renewing his probe into the effect of drug company outsourcing on drug safety by asking Merck to explain the safety ...
House Energy and Commerce Committee chairman John Dingell (D-MI) is circulating a revised draft of his proposed FDA Globalization Act, incorporating changes negotiated by committee ...
New drug approval reports seem to cast doubt on critics' charges that the FDA has raised the bar in obtaining drug approvals.
GlaxoSmithKline has hired former FDA chief counsel and First Amendment specialist Dan Troy as its new general counsel.
Responding to criticism of why it took 15 years to order a black box for fluoroquinolones, the FDA's Janet Wood-cock said: "If we put every ...
In a move that has implications for drugmakers seeking relief from state court product liability lawsuits, Reps. Pallone (D-NJ) and Waxman (D-CA) have introduced legislation ...
House Energy and Commerce Committee ranking member Joe Barton (R-TX) and 10 co-sponsors introduced HR 6378.
Today, we kneel to the Internet and the opportunities it has made possible.
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