The economy might be retrenching and consumers souring, but consumer marketers are feeling more confident, according to a survey by Cegedim Dendrite which found that four in 10 expect DTC spend to increase in 2010.
Seeking on rival Johnson & Johnson’s woes with a giveaway of its new Triaminic OTC children’s acetaminophen, Novartis said it would distribute 250,000 bottles of free Triaminic Fever Reducer Pain Reliever, which will compete with children’s Tylenol, between August 2nd and August 8th as part of the launch of the line extension.
The FDA demanded that Jazz Pharmaceuticals halt dissemination of a patient brochure for Luvox CR and run corrective messages to counter inflated benefit claims and omission of risk information.
Merck teamed up with the Asthma and Allergy Foundation of America (AAFA), and former Miss Universe Dayanara Torres, for an asthma education website targeting Spanish-speakers.
Dey Pharmaceuticals has delivered a terrific integrated DTC campaign for its EpiPen product. By using disease-state or “unbranded” advertising on television, on the web and in magazines, the campaign is integrated across media channels as well as in terms of distinct messaging.
WEGO throws Ning users a lifeline with sponsorship
WEGO Health is sponsoring all health networks at social networking platform Ning.com, enabling a million Ning network users to go on posting free of charge as the company phases out its free networks.
A Facebook Share widget found on Novartis’ Tasigna (nilotinib) website provoked a DDMAC untitled letter, the fourth DDMAC communiqué Novartis has received this year.
Citing decreased demand, pharmaceutical promotional support firm PDI said it planned to exit its TVG Marketing Research & Consulting business unit last month.
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