September 2011 Issue of MMM

September 2011 Issue of MMM

September 2011

Editor's Desk

Top leaders need top talent

As everybody always tells me, good talent is always in demand - especially now, and especially in this industry.


Mentor and social (media) butterfly

Mark Bard gave the healthcare industry a shared vocabulary with which to talk about digital health in Manhattan Research. Now he's working on giving the ...

25th Annual Career & Salary Survey

Despite the job cuts that have darkened the pharma job market, top talent will always be in demand—and most respondents to MM&M's 25th Career & ...

Get with the program

Adaptation is second nature to agencies. But how do leaders help staff transition to digital, or soothe anxiety after a merger? As Tanya Lewis finds, ...

Follow the leader

Leaders never follow, goes the adage. But on your way to the top, it couldn't hurt to emulate these biopharmaceutical executives, whose career steps got ...

MM&M Awards 2011: Cream of the Crop

An esteemed panel of 40 healthcare executives scored hundreds of Awards entries. The result is the shortlist of finalists from which the winners will be ...

Vantage Point

Vantage Point: Introducing the "CreaSearchers"

A new kind of "soft" researcher may be in increasing demand: a "CreaSearcher," someone who combines creative and qualitative research, bridging what has traditionally been ...


A promising new leukemia treatment

This time, the media is being very positive. News reports about the new treatment for chronic lymphocytic leukemia are ripe with palpable excitement.

In Focus

FDA says device process should remain

The FDA is moving cautiously on a call by the Institute of Medicine (IOM) to scrap the approvals process for many medical devices.

Professional Marketing

AT creates eVE app to aid sales reps

To ease the plight of limited face time that sales reps are granted by physicians, AbelsonTaylor (AT) has created an interactive detailing platform for the ...

Merck plans cuts of up to 13,000 jobs by the end of '15

In an effort to further slim its budgetary waistline, Merck, though having reported a 7% raise in sales during Q2, has announced plans to cut ...

Professional Marketing briefs

Featuring news about Manhattan Research, Kaon Interactive and InfoMedics

Med Ed Report

Lilly to disclose non-cash transfers

Eli Lilly debuted an expanded doctor-payment report, adding food, travel and other non-cash gifts given to doctors and healthcare groups.

Pfizer grants take non-clinical tack

In a sign of industry's ongoing desire to broaden its CME funding outlook, a couple of programs recently supported by Pfizer aim to foster practice-based ...

Retractions grow 15-fold, data show

The number of papers found tainted after appearing in peer-reviewed journals soared between 2001 and 2010, The Wall Street Journal reports.

Med Ed Report briefs

Featuring news about the Centers for Disease Control, Cegedim, CBI, KnowledgePoint 360 and SmithBucklin

Professional Media

Merck unveils The Merck Manual app

Now in its 19th printed edition, The Merck Manual, published as a not-for profit service by the global pharma company of the same name, has ...

LWW titles enjoy strong IF gains

Lippincott Williams & Wilkins (LWW) has announced gains in impact factor (IF)—which quantifies the relative influence of a scholarly journal in its scientific field—with 23 ...

Professional Media briefs

Featuring news about Dove Medical Press, Elsevier and BMJ Group

Partner Forum

Is focus on HCPs becoming a trend?

Wolters Kluwer Health is divesting its Pharma Solutions unit to focus on apps and journals. Does this move away from an audience of pharmas and ...

Digital Media

Sloppy security behind Pfizer hack?

Like all drug firms with a Facebook presence, Pfizer lost some control in August when Facebook opened up pharma company pages to public commenting. But ...

WebMD launches kid's obesity awareness websites

WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.

Digital Media briefs

Featuring news about Purdue, Augme Technologies and

Consumer Marketing

Kardashian in demand as a psoriasis spokesperson

Kim Kardashian revealed she has psoriasis in July when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The ...

DDR on DTC: A verbal pun in DTC advertising

For some reason, pharmaceutical professional advertising encourages the overuse of visual puns. How many times have you seen a large animal used to convey "strength" ...

Europe considers relaxing DTP law

European Union regulators are weighing relaxing a prohibition on direct communication with patients by drug companies.

EMD Serono updates birds and bees

EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.

Desperate Housewife Dana flacks Caltrate

Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for the OTC calcium and vitamin D supplement ...

Consumer Marketing briefs

Featuring news on Sanofi and Chattem, LifeScan, and Macmillan Cancer Support

Marketing Research

AMA upbraids cynics of data-mining option

Assertions that challenge the American Medical Association's commitment to its data-mining alternative are "unfounded speculation that ignores the facts," said AMA president Dr. Peter Carmel.

Wolters Kluwer puts Adis on block

Wolters Kluwer said it will divest its Pharma Solutions business unit, in two parts.

Agency Business

Rosetta drops Wishbone, names team

Wishbone founder Steve Michaelson and chief strategy officer Judy Capano retired last month as the shop was absorbed into Rosetta, which acquired the agency a ...

Omincom's DDB Worldwide buys PR firm Synergy

Omnicom's DDB Worldwide snapped up London and Philly-based medical communications and PR firm Synergy.

Agency Business briefs

Featuring news about Siren Interactive, Dudnyk, Centron, Ogilvy Washington and Flaum Partners

Beltway Insider

As I See It: Embracing social media—and regulatory ambiguity

Social media for regulated industry is a green field of opportunity. But to maximize the opportunity, we must accommodate the reality of a messier world. ...

Does increase in NME approvals signal trend?

THE NME approvals at FDA this year already equal the total approved for all of last year— 21 as of July 31—leading some FDA watchers ...

Budget cuts could slash inspections

FDA's top enforcer has warned that cuts to the agency's budget now being contemplated by some in Congress could result in as many as 2,000 ...


For good people, opportunity is still knocking

If you listen to senior leadership from pharma firms or associated service providers, "good people" are always mentioned as a key concern and critical need.

The pros of broad-spectrum health marketing

Agencies that take a broad-spectrum approach to healthcare marketing, i.e., develop expertise in multiple sectors rather than focusing their resources on just one area, can ...

Back Talk

Potential of physician CRM

A lot of ink has been spilt on the decline of the blockbuster and the search for a new specialty-product commercial model. But less attention ...