September 2014 Issue of MMM
September 2014 Issue
Companies are realizing that they need to be more attuned to their audience
Click the above link to access the complete Digital Edition of the September 2014 issue of MM&M, with all text, charts and pictures.
As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts ...
Welcome to patient education circa 2014: With patient expectations at an all-time high, pharma marketers are struggling to keep up in the quest to make ...
Print's numbers may be taking some small steps in the right direction, but data is what the industry really wants to sink its teeth into. ...
To see what's new in the women's health market, it might be necessary to take a look back. The return of the IUD is just ...
Andrew Thompson, CEO, Proteus Digital Health
Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban ...
GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How ...
Noven's spots for Brisdelle send a positive brand message
Problems and changes have set ablaze criticism over the Sunshine Act's implementation
Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike
What good is information, if it forgoes the emotion that moves people to take action? Enter visual storytelling—an emerging art form designed to conjure up ...
It may be time to adopt a model in which we help deliver healthcare
As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.
The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.