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September 2012 Issue of MMM

Mobile Guide 2012

The Magic Touch

Mobile technology is rapidly evolving, but the past year saw few shifts in the mobile strategies of pharma—with a tablet-sized exception. James Chase reports

Field the Force

More than twice as many MDs have seen an iPad-carrying rep this year than in 2011. How pharma is dazzling docs with the iPad

10 Things to Consider Right Now

Mobile continues to transform healthcare delivery. James Chase caught up with LifeScan's Joe Shields for a list of trends that will shape the future.

Mobile in Motion

There's little doubt that mobile will continue its tear across healthcare. Can we keep up? And what's next? We ask five digital gurus

Mobile Partners

A showcase of select healthcare marketing and media companies that offer mobile capabilities

Click here to see the entire 2012 Mobile Guide

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.