September 2012 Issue of MMM
Mobile Guide 2012
Mobile technology is rapidly evolving, but the past year saw few shifts in the mobile strategies of pharma—with a tablet-sized exception. James Chase reports
More than twice as many MDs have seen an iPad-carrying rep this year than in 2011. How pharma is dazzling docs with the iPad
Mobile continues to transform healthcare delivery. James Chase caught up with LifeScan's Joe Shields for a list of trends that will shape the future.
There's little doubt that mobile will continue its tear across healthcare. Can we keep up? And what's next? We ask five digital gurus
A showcase of select healthcare marketing and media companies that offer mobile capabilities
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- Five things for pharma marketers to know: Tuesday, October 25, 2016
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- If Roche's Ocrevus is approved, the already competitive MS market will gain another player
- Merck educates doctors about biosimilars, long before it will sell one in the U.S.
- 4 trends with the potential to change behavior in the patient journey
- 2016 Pharma Report: All the data in one place
- What do physicians think about biosimilars?
- Novartis considers new sales model for experimental cancer therapy