September 2012 Issue of MMM

September 2012 Issue of MMM

Mobile Guide 2012

Mobile Guide

The Magic Touch

Mobile technology is rapidly evolving, but the past year saw few shifts in the mobile strategies of pharma—with a tablet-sized exception. James Chase reports

Field the Force

More than twice as many MDs have seen an iPad-carrying rep this year than in 2011. How pharma is dazzling docs with the iPad

10 Things to Consider Right Now

Mobile continues to transform healthcare delivery. James Chase caught up with LifeScan's Joe Shields for a list of trends that will shape the future.

Mobile in Motion

There's little doubt that mobile will continue its tear across healthcare. Can we keep up? And what's next? We ask five digital gurus

Mobile Partners

A showcase of select healthcare marketing and media companies that offer mobile capabilities

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

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