September 2012 Issue of MMM

September 2012 Issue of MMM

Mobile Guide 2012

Mobile Guide

The Magic Touch

Mobile technology is rapidly evolving, but the past year saw few shifts in the mobile strategies of pharma—with a tablet-sized exception. James Chase reports

Field the Force

More than twice as many MDs have seen an iPad-carrying rep this year than in 2011. How pharma is dazzling docs with the iPad

10 Things to Consider Right Now

Mobile continues to transform healthcare delivery. James Chase caught up with LifeScan's Joe Shields for a list of trends that will shape the future.

Mobile in Motion

There's little doubt that mobile will continue its tear across healthcare. Can we keep up? And what's next? We ask five digital gurus

Mobile Partners

A showcase of select healthcare marketing and media companies that offer mobile capabilities

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.