September 2012 Issue of MMM

September 2012 Issue of MMM

Mobile Guide 2012

Mobile Guide

The Magic Touch

Mobile technology is rapidly evolving, but the past year saw few shifts in the mobile strategies of pharma—with a tablet-sized exception. James Chase reports

Field the Force

More than twice as many MDs have seen an iPad-carrying rep this year than in 2011. How pharma is dazzling docs with the iPad

10 Things to Consider Right Now

Mobile continues to transform healthcare delivery. James Chase caught up with LifeScan's Joe Shields for a list of trends that will shape the future.

Mobile in Motion

There's little doubt that mobile will continue its tear across healthcare. Can we keep up? And what's next? We ask five digital gurus

Mobile Partners

A showcase of select healthcare marketing and media companies that offer mobile capabilities

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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