September 2012 Issue of MMM
Mobile Guide 2012
Mobile technology is rapidly evolving, but the past year saw few shifts in the mobile strategies of pharma—with a tablet-sized exception. James Chase reports
More than twice as many MDs have seen an iPad-carrying rep this year than in 2011. How pharma is dazzling docs with the iPad
Mobile continues to transform healthcare delivery. James Chase caught up with LifeScan's Joe Shields for a list of trends that will shape the future.
There's little doubt that mobile will continue its tear across healthcare. Can we keep up? And what's next? We ask five digital gurus
A showcase of select healthcare marketing and media companies that offer mobile capabilities
Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.