IT

All articles by IT

GCI Health puts Edie DeVine in charge of medical, health tech
GCI Health puts Edie DeVine in charge of medical, health tech
Alison Kanski
December 7, 2017
1:30 pm

DeVine will oversee the agency’s health IT and medical device work.

Using the Cloud to Transform Sanofi Pasteur MSD’s Commercial Strategy
Using the Cloud to Transform Sanofi Pasteur MSD’s Commercial Strategy
James Brown
April 12, 2016
1:00 pm

Veeva Systems’ James Browns explains how Sanofi Pasteur MSD utilized cloud technology to transform its global commercial strategy.

Healthcare industry seeks to reform its position as hacking target
Healthcare industry seeks to reform its position as hacking target
Karen Epper Hoffman
March 31, 2016
2:00 pm

Given the value of its data and its relatively backward security measures, the healthcare industry has become a prime target for hackers. But industry experts say changes are afoot.

Providers, devicemakers lag in IT defense
Providers, devicemakers lag in IT defense
Alan Earls
March 8, 2016
2:00 pm

While it’s made great strides, the healthcare industry is still behind in some technology and information safeguards.

Five things for pharma marketers to know: Friday, August 7
Five things for pharma marketers to know: Friday, August 7
Jaimy Lee
August 7, 2015
3:00 pm

CVS excludes 31 drugs including Viagra from its 2016 formulary; Sanofi partners with Evotec on stem-cell treatment development; primary-care physicians may hesitate to prescribe Truvada for PrEP

Healthcare reimagined: Fortner finesses McKesson’s bold vision
Healthcare reimagined: Fortner finesses McKesson’s bold vision
Bernadette Casey
August 3, 2015
7:00 pm

From evolving healthcare laws to social engagement, litigation crises to media relations, McKesson’s PR chief is hands-on in efforts to enhance the brand’s image.

Is Digital Marketing a Dead-End Job?
Is Digital Marketing a Dead-End Job?
Zoe Dunn
May 11, 2015
6:30 pm

Either we need to stop calling it digital marketing (because digital is baked into business) and just consider it marketing. If we feel like we can’t, then digital might very well be a dead-end job.

Accenture survey finds lacking alignment between pharma IT and marketing
Accenture survey finds lacking alignment between pharma IT and marketing
March 5, 2015
7:35 pm

The move toward digital will likely bring greater collaboration between CMOs and CIOs.

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