Veeva Systems' James Browns explains how Sanofi Pasteur MSD utilized cloud technology to transform its global commercial strategy.
Given the value of its data and its relatively backward security measures, the healthcare industry has become a prime target for hackers. But industry experts say changes are afoot.
While it's made great strides, the healthcare industry is still behind in some technology and information safeguards.
CVS excludes 31 drugs including Viagra from its 2016 formulary; Sanofi partners with Evotec on stem-cell treatment development; primary-care physicians may hesitate to prescribe Truvada for PrEP
From evolving healthcare laws to social engagement, litigation crises to media relations, McKesson's PR chief is hands-on in efforts to enhance the brand's image.
Either we need to stop calling it digital marketing (because digital is baked into business) and just consider it marketing. If we feel like we can't, then digital might very well be a dead-end job.
The move toward digital will likely bring greater collaboration between CMOs and CIOs.