IT

Using the Cloud to Transform Sanofi Pasteur MSD's Commercial Strategy

Using the Cloud to Transform Sanofi Pasteur MSD's Commercial Strategy

Veeva Systems' James Browns explains how Sanofi Pasteur MSD utilized cloud technology to transform its global commercial strategy.

Healthcare industry seeks to reform its position as hacking target

Healthcare industry seeks to reform its position as hacking target

Given the value of its data and its relatively backward security measures, the healthcare industry has become a prime target for hackers. But industry experts say changes are afoot.

Providers, devicemakers lag in IT defense

Providers, devicemakers lag in IT defense

While it's made great strides, the healthcare industry is still behind in some technology and information safeguards.

Five things for pharma marketers to know: Friday, August 7

Five things for pharma marketers to know: Friday, August 7

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CVS excludes 31 drugs including Viagra from its 2016 formulary; Sanofi partners with Evotec on stem-cell treatment development; primary-care physicians may hesitate to prescribe Truvada for PrEP

Healthcare reimagined: Fortner finesses McKesson's bold vision

Healthcare reimagined: Fortner finesses McKesson's bold vision

From evolving healthcare laws to social engagement, litigation crises to media relations, McKesson's PR chief is hands-on in efforts to enhance the brand's image.

Is Digital Marketing a Dead-End Job?

Is Digital Marketing a Dead-End Job?

Either we need to stop calling it digital marketing (because digital is baked into business) and just consider it marketing. If we feel like we can't, then digital might very well be a dead-end job.

Accenture survey finds lacking alignment between pharma IT and marketing

The move toward digital will likely bring greater collaboration between CMOs and CIOs.

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