James Chase

 
 

Recent Articles

Gamification: Game On

February 06, 2012

Applying game dynamics to non-game environments creates opportunities to engage people and exert behavioral changes with unprecedented success. James Chase reports
 

Mobile: Get Smart

February 06, 2012

It's amazing what you can do with mobile these days. So isn't it time you did something amazing with mobile? James Chase charts the data points and the pain points
 

Change you can believe in

February 01, 2012

A body of evidence suggests that gamification might change the world
 

MM&M Awards: The Hunt for Red October

February 01, 2012

The MM&M Awards 2012 program is open for business.
 

How we make the stars align

January 01, 2012

Each year we are asked by many people how we arrive at our choices for the MM&M All-Stars. Here 's how we make those decisions.
 

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

January 01, 2012

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing
 

2012, our giant-leap year

December 01, 2011

We are planning to host at least three more virtual events in 2012
 

Leadership Exchange: Multichannel Marketing

December 01, 2011

Choosing channels and creating an integrated campaign isn't easy, but our panel of experts can help. James Chase directs the discussion
 

Life in the slow lane

November 01, 2011

Is pharma catching up with technology or are companies still marketing like it's 1999?
 

700 Stars: The MM&M Awards 2011

November 01, 2011

Almost 700 of the industry's brightest stars came to New York's Cipriani 42nd Street for the sold-out MM&M Awards 2011 dinner and ceremony.
 
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MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!
 
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