James Chase

James Chase

As an award-winning editor with almost 20 years of experience in B2B media, James has spent more than a decade advancing the quality and stature of MM&M, spearheading numerous brand and content initiatives, and contributing to industry dialogue as an esteemed thought leader in healthcare marketing.

Most Recent Articles by James Chase

Storied in great content

Storied in great content

Content marketing is no mystery. It's just the art of sharing good stories

Overview: Life is but a Screen

Overview: Life is but a Screen

If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human channels." James Chase reports

MAHF 2014: Honoring Our Heroes

MAHF 2014: Honoring Our Heroes

Hundreds of industry execs assembled in New York to pay tribute to the careers of the 2014 MAHF honorees

Insight trumps innovation

Insight trumps innovation

At any given time, 25-40% of your staff don't know how to do their jobs

Shiny objects with meaning

Shiny objects with meaning

Gaming does not trivialize the patient's experience of a chronic disease

More Articles by James Chase

Of message and medium

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