James Chase

As an award-winning editor with almost 20 years of experience in B2B media, James has spent more than a decade advancing the quality and stature of MM&M, spearheading numerous brand and content initiatives, and contributing to industry dialogue as an esteemed thought leader in healthcare marketing.

Most Recent Articles by James Chase

Telehealth: Improving the customer experience but still an unknown for pharma

Telehealth: Improving the customer experience but still an unknown for pharma

Although telehealth is still in its early stages, it's building momentum — with good reason.

When it comes to professional ads, print makes its comeback

When it comes to professional ads, print makes its comeback

Following print's best year since 2011, it's time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.

Which brands spent the most on professional ads in 2015?

Which brands spent the most on professional ads in 2015?

Here are the brands and companies that advertised the most on professional ads in 2015.

Medical Advertising Hall of Fame inductees of 2016

Medical Advertising Hall of Fame inductees of 2016

A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.

Pharma companies turn to LinkedIn to engage

Pharma companies turn to LinkedIn to engage

Part of LinkedIn's appeal lies in the high level of engagement of its members and the potential for precise targeting of content and talent searches.

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OPINION

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