James Chase

 
 

Recent Articles

When no news is bad news

May 01, 2012

Like it or not, you have an obligation to communicate with your stakeholders
 

Genentech gives MR a psychodynamic focus

May 01, 2012

Genentech is thinking outside the traditional focus group to better understand patients which, in turn, is helping address adherence and brand preference.
 

MM&M Awards: Dream Team 2012

May 01, 2012

This year's judges for the MM&M Awards once again represent the cream of the industry's leaders and thinkers. But this year, there are twice as many of them. Find out who made it onto the panel
 

Headliner: Hayes' open-door policy opens doors

May 01, 2012

Tim Hayes, President, Bayer HealthCare Consumer Care North America
 

Hope-infested waters

April 01, 2012

Pharma has made advances in solving health problems and that's where the future lies
 

Genentech's mind-tapping science moves needle on Pulmozyme, Tamiflu

March 28, 2012

Genentech is thinking outside the traditional focus group to understand patients, helping address the long-standing business challenges of adherence and brand preference, the firm says.
 

MM&M Awards 2012: How to Win an Award

March 01, 2012

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 

MAHF Inductees 2012: Heroes' Welcome

March 01, 2012

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Desperate measures

March 01, 2012

Researchers are sensing a waning influence within their companies
 

Gamification: Game On

February 06, 2012

Applying game dynamics to non-game environments creates opportunities to engage people and exert behavioral changes with unprecedented success. James Chase reports
 
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Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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