Most Recent Articles by James Chase
Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.
Although telehealth is still in its early stages, it's building momentum — with good reason.
Following print's best year since 2011, it's time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.
Here are the brands and companies that advertised the most on professional ads in 2015.
A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.
More Articles by James Chase
Most Recent Blog Posts
- Veeva and QuintilesIMS tussle over customer reference data
- What five different pharma marketing careers look like
- Five things for pharma marketers to know: Monday, March 27, 2017
- Five things for pharma marketers to know: Friday, March 24, 2017
- Five things for pharma marketers to know: Tuesday, March 28, 2017
- 2017 Healthcare Marketers Trend Report: All the data in one place
- Infographic: What's next for the point of care market
- Drugmakers again boost DTC spending, to $5.6 billion in 2016
- Digital IDs become focus as drugmakers seek to track doctors' behavior online
- Some CME experts remain skeptical when it comes to social media
- Cannes Lions announces pharma, health and wellness juries
- McCann Health's June Laffey on why change is good in health
- Five things for pharma marketers to know: Thursday, March 30, 2016
- Drummy passes the torch at Heartbeat, moves to chairman role
- Five things for pharma marketers to know: Wednesday, March 29, 2017