James Chase

James Chase

As an award-winning editor with almost 20 years of experience in B2B media, James has spent more than a decade advancing the quality and stature of MM&M, spearheading numerous brand and content initiatives, and contributing to industry dialogue as an esteemed thought leader in healthcare marketing.

Most Recent Articles by James Chase

Top 100 Agencies 2014: Plugged Into New Thinking

Top 100 Agencies 2014: Plugged Into New Thinking

After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And for many, the focus is firmly on a new age of personalized communications, sophisticated analytics and a patient-centric mindset

Lions Health sets the bar for creativity

Lions Health sets the bar for creativity

The inaugural Lions Health festival of creativity in healthcare communciations was a big success

Going for the ultimate goal

Going for the ultimate goal

Since when was the US better at soccer than advertising?

Overview: Building Bridges

Overview: Building Bridges

Patients would like to get a lot more help from pharma, and pharma would like to help patients get a lot more. For any other industry with a loyal customer base, this would be a dream scenario. James Chase explores the disconnect

Bringing back the magic

Bringing back the magic

At MM&M's Leadership Exchange, the passion, candor, enthusiasm and respect were second-to-none

More Articles by James Chase

One-product wonders

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