After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And for many, the focus is firmly on a new age of personalized communications, sophisticated analytics and a patient-centric mindset
The inaugural Lions Health festival of creativity in healthcare communciations was a big success
Since when was the US better at soccer than advertising?
Patients would like to get a lot more help from pharma, and pharma would like to help patients get a lot more. For any other industry with a loyal customer base, this would be a dream scenario. James Chase explores the disconnect
At MM&M's Leadership Exchange, the passion, candor, enthusiasm and respect were second-to-none