James Chase

Most Recent Articles by James Chase

Healthcare marketers: Don't forget about the baby boomers

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Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.

Telehealth: Improving the customer experience but still an unknown for pharma

Telehealth: Improving the customer experience but still an unknown for pharma

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Although telehealth is still in its early stages, it's building momentum — with good reason.

When it comes to professional ads, print makes its comeback

When it comes to professional ads, print makes its comeback

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Following print's best year since 2011, it's time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.

Which brands spent the most on professional ads in 2015?

Which brands spent the most on professional ads in 2015?

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Here are the brands and companies that advertised the most on professional ads in 2015.

Medical Advertising Hall of Fame inductees of 2016

Medical Advertising Hall of Fame inductees of 2016

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A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.

More Articles by James Chase

Sonny Vu

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Dr. Somair Riaz

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Zen Chu

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