Janssen recruits Debbie Allen for T2 Diabetes

Share this article:

Actress, choreographer and So You Think You Can Dance judge Debbie Allen has signed on with Janssen Pharmaceuticals to front its diabetes education and wellness program called T2 Dance Crew. Allen, whose father had type 2 diabetes, said in a statement that although her father made lifestyle changes, “the one thing I couldn't get him to do was exercise more.” Allen said the T2 program will show “how taking small steps, like dancing, can make a meaningful difference in managing diabetes.”

The wellness program's materials will be available in both English and Spanish, and will include live events with dance classes. The site T2DanceCrew.com also includes instructional dance videos that feature what promoters describe as “simplified Hip-Hop and Latin dance styles.”

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters