Japan investigates cancer "articles"

Share this article:

Japan's Health, Labor and Welfare Ministry is investigating a series of advertorials that were dressed up as articles but were in fact cancer-drug marketing efforts. Pharmalot reports that five unnamed drugmakers paid $18,500-$56,300 for articles in an unnamed publication so their cancer drugs would be slipped into articles. The setup is similar to television and movie product placement: the magazine wrote the article, entered quotes and plugged in drug names depending on payment.

Pharmalot says the publisher says everything done was legally.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Apple selfies spur diabetes donations

Jazz apples has launched a Crunch to Contribute campaign to raise money for one of two diabetes associations.

Baxter seeks Cambridge, Mass. HQ

Illinois may be tempted to offer tax incentives for the firm to stay put.

FDA wants Alexion to clean up

FDA inspectors have cited the manufacturer of the rare-disease drug Soliris (eculizumab) for poor manufacturing practices.