J&J asks doctors to limit Natrecor use

Share this article:
In an effort to curb off-label use of its heart failure drug Natrecor, Johnson & Johnson's Scios division has unveiled a new education campaign recommending that doctors only use the drug in patients whose symptoms are so severe that they have been hospitalized.
Natrecor was approved in 2001 by the FDA specifically for use in acutely ill heart-failure patients who arrived at the hospital with breathing difficulties.
However, in recent years, Natrecor has also been dispensed in outpatient clinics where patients have come in for scheduled treatments. Such outpatient use contributed to global sales of the drug reaching $400 million last year.
The new education campaign will be rolled out over the next several weeks and consists of re-training the entire Natrecor sales force and its promotional speakers regarding the recommended use of the drug. Scios said it would also create new Natrecor promotional materials for use with healthcare providers and new language in promotional speakers programs and advertising in medical journals.
The campaign follows the appearance of two medical journal articles earlier this year that questioned whether the drug contributed to worsened kidney function and higher rates of death in patients and an April 2005 call from a panel of leading cardiologists asking J&J to review the drug.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...