J&J buys wellness firm HealthMedia

Share this article:
J&J buys wellness firm HealthMedia
J&J buys wellness firm HealthMedia

Johnson & Johnson (J&J) is getting into the wellness and prevention business with the acquisition of HealthMedia, Inc., an online “health coach” for consumers.

Described as a “web-based behavior change interventions” company, HealthMedia represents the beginning of a new business platform for J&J, the company said in a statement.

“It is exciting for Johnson & Johnson to establish a new business platform to offer customers meaningful products and services…that reduce healthcare costs, and at the same time, deliver new growth for our company,” said William Weldon, J&J's chairman and CEO. “Our establishment of a wellness and prevention platform recognizes our conviction that a comprehensive solution must begin long before the onset of illness.”

HealthMedia, of Ann Arbor, MI, was founded in 1998 by Victor Strecher. According to the company's website, HealthMedia's products are “backed by 30-plus years of behavior science research born out at the Health Media Research Laboratory at the University of Michigan."

J&J was not immediately available for comment.

 

Share this article:

Email Newsletters

More in News

Five things for pharma marketers to know: Friday, August 22

Five things for pharma marketers to know: Friday, ...

Two new indications give Eliquis more juice, a new rule is making hydrocodone harder to get and the ALS Ice Bucket Challenge highlights a controversial aspects of drug discovery and ...

Lilly takes on Amgen's Enbrel

Lilly takes on Amgen's Enbrel

Phase-III tests indicate Lilly's experimental treatment bests Amgen's for moderate-to-severe plaque psoriasis.

GSK Ellipta franchise expands

GSK Ellipta franchise expands

The FDA has approved Arnuity Ellipta for asthma.