J&J buys wellness firm HealthMedia

Share this article:
J&J buys wellness firm HealthMedia
J&J buys wellness firm HealthMedia

Johnson & Johnson (J&J) is getting into the wellness and prevention business with the acquisition of HealthMedia, Inc., an online “health coach” for consumers.

Described as a “web-based behavior change interventions” company, HealthMedia represents the beginning of a new business platform for J&J, the company said in a statement.

“It is exciting for Johnson & Johnson to establish a new business platform to offer customers meaningful products and services…that reduce healthcare costs, and at the same time, deliver new growth for our company,” said William Weldon, J&J's chairman and CEO. “Our establishment of a wellness and prevention platform recognizes our conviction that a comprehensive solution must begin long before the onset of illness.”

HealthMedia, of Ann Arbor, MI, was founded in 1998 by Victor Strecher. According to the company's website, HealthMedia's products are “backed by 30-plus years of behavior science research born out at the Health Media Research Laboratory at the University of Michigan."

J&J was not immediately available for comment.

 

Share this article:

Email Newsletters

More in News

BI rethinks hepatitis business, posts 2013 results

BI rethinks hepatitis business, posts 2013 results

Boehringer Ingelheim says it is no longer pursuing an interferon-free combination of faldaprevir and deleobuvir.

Roche wraps quarter with two fewer pipeline medications

Roche wraps quarter with two fewer pipeline medications

Roche also announced first-quarter sales shrank 1%.

2013 favored specialists, specialty Rx

2013 favored specialists, specialty Rx

The latest IMS Institute for Healthcare Informatics assessment of 2013's prescription drug use shows that 2.3% of prescriptions account for 30% of a patient's out-of-pocket prescription costs.