J&J puts gastric band on YouTube

Share this article:
Johnson & Johnson's Ethicon Endo-Surgery is pairing consumer outreach on YouTube and Facebook with an online clinical support tool for its Realize adjustable gastric band.

The “Realize my Success” clinical support tool for patients offers them advice for before and after bariatric surgery, along with fitness plans, reminders, recipes and an option to share experiences with other patients.

The campaign follows an increase in promotional consumer efforts behind bariatric surgery as a way to not only lose weight, but also to combat diabetes. Last November, Covidien launched a site with testimonials and procedural details for potential patients.

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.