Joann Whitcher

Most Recent Articles by Joann Whitcher

Evidence-based patient access programs

Evidence-based patient access programs

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At the Asembia Specialty Pharma summit, speakers described a healthcare ecosystem in which specialty products will represent nearly half of all drug spending.

Speaker bureaus must change to stay relevant, experts say

Speaker bureaus must change to stay relevant, experts say

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To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.