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 Journal Ad

Pradaxa dominates doc poll of most effective journal ads

January 28, 2013

The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study.
 

Medical Advertising Hall of Fame inducts three

December 14, 2012

Medscape founder Peter Frishauf, advertising metrics pioneer David Labson and Dorothy Philips, Ph.D., who blazed a trail for women in medical advertising, are MAHF's newest inductees.
 

New ad model fosters pharma's leap to digital, publisher finds

July 26, 2012

Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.
 

How Genentech cut journal ads across all Avastin indications

December 05, 2011

Well before the FDA revoked Avastin's approval in breast cancer, Roche's Genentech unit deeply cut the professional media plan for the drug, the company said.
 

Majority of pharma journal ads not FDA-compliant: study

August 17, 2011

Four out of five ads analyzed in a study of physician-directed pharmaceutical advertising would definitely not pass FDA muster, or might have trouble doing so, said researchers. Their findings may have implications for the FDA, DDMAC and the "Bad Ad" program.
 

Ad for platelet-inhibition test pushes envelope, cardiologist asserts

March 07, 2011

Is a medical journal ad for platelet-inhibition testing backed up by evidence that treatment guided by such testing can reduce the risk of clot formation?
 

AMM reveals Doctors' Choice Awards finalists

September 07, 2010

In what could be seen as a positive sign of the times, the Association of Medical Media (AMM) announced the finalists for its 2010 Doctors' Choice Awards, which recognizes the best pharmaceutical journal ads, as chosen by physicians. The AMM established the awards in 2003, but did not give the awards last year, due to budgetary concerns.
 

Two-for-one: Quadrant pairs journal titles for advertisers

August 24, 2010

Quadrant HealthCom united two titles - The Female Patient and OBG Management - under an alliance providing advertisers with a "ping-pong" opportunity for campaigns.
 

Sage upgrades online journal platform

July 06, 2010

Sage, an international publisher of medical journals, books and electronic media, is shifting all of its 560-plus titles onto a new platform hosted by Stanford University Libraries' HighWire Press.
 

Healthy Advice to mount flat screens in doc's offices

February 08, 2010

Healthy Advice Networks is betting docs need one more video screen to look at during office hours.
 

UK journal ad spins weight gain side effect

February 02, 2010

UK regulators vowed to investigate a medical journal ad for AstraZeneca's Seroquel that allegedly minimized weight gain data, a common side effect associated with atypical anti-psychotic drugs.
 

DDMAC cites fishy Cymbalta fibromyalgia ads

January 14, 2010

The FDA issued an untitled letter upbraiding Lilly for Cymbalta consumer and professional ads.
 

Cephalon consolidates oncology professional into Draftfcb

, Matthew Arnold January 04, 2010

Cephalon has consolidated its oncology advertising business into Interpublic Group's Draftfcb.
 

Quadrant HealthCom buys Dowden journals

, Matthew Arnold December 22, 2009

Quadrant HealthCom purchased the journals division of Dowden Health Media from Lebhar-Friedman. Terms of the deal were not disclosed.
 

Frank Corbett, medical advertising great, dies

December 11, 2009

Medical advertising pioneer Frank J. Corbett, a founder of the Corbett Accel network, passed away at the age of 92.
 

King's all kid gloves on Embeda launch

December 10, 2009

King's launch of Embeda, a pain drug containing morphine, demonstrates that even supposedly abuse-resistant narcotic products need to take a careful approach in their marketing.
 

DDMAC slaps J&J journal ad, Pedinol mailer

August 27, 2009

The FDA issued an untitled letter to J&J for a journal ad for its athlete's foot treatment Ertaczo Cream, saying the ad omits key risk info, broadens the indication and overhypes efficacy.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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