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Kevin McCaffrey

 
 

Recent Articles

Data show Gilead's sofosbuvir has 'clean' safety profile

April 24, 2013

Phase III findings on sofosbuvir, released in a medical journal, suggest no cause for concern from a safety perspective.
 

IMPROVE-IT or lose it

April 02, 2013

How Merck's trial for Vytorin+Zetia combo drug could hurt pharma's new class of cholesterol treatments
 

UK panel acquits Roche staffers

April 01, 2013

A panel following up on an anonymous complaint to UK industry self-policing arm PCMPA ruled for Roche in a case alleging inappropriate behavior at an overseas medical conference.
 

How can DTC break new ground?

April 01, 2013

What device and/or diagnostic marketing advances will emerge in DTC, and how should such companies experiment with media?
 

At Work With: Doug Jordan

April 01, 2013

Doug Jordan, EVP, managing director, Mosaic Managed Markets
 

Upward Move: Raymond Hill

April 01, 2013

Raymond Hill, President, inVentiv Clinical
 

People Moves: April 2013

April 01, 2013

Manufacturer, agency and research promotions and hires
 

Pent-up demand stands to drive Tecfidera, docs say

March 28, 2013

Two-fifths of US neurologists polled said they're warehousing MS patients in anticipation of Tecfidera, though pricing worries could dampen sales.
 

Perlmutter's past bodes well for Merck's future

March 27, 2013

The aggressive tact taken by Merck's new R&D chief, once panned as "Roger's science projects," is paying off for his old employer.
 

Millennium launches new blood cancer resource

March 20, 2013

As the market for multiple myleoma drugs gets more crowded, Takeda's Millennium is out with a new unbranded website
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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