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Kevin McCaffrey

 
 

Recent Articles

Providers lack proper resources for health education: study

February 05, 2013

Lack of access to patient-education materials in appropriate languages remains providers' biggest obstacle to serving culturally diverse patient populations, researchers found.
 

Analytics: Social insight

February 01, 2013

How we find data online is taking a back seat to how we decipher that data, and use it to provide actionable insight. Kevin McCaffrey reports
 

Can Big Data justify big budgets?

February 01, 2013

Big Data holds promise for helping pharma boost efficiencies, but the business case for new analytic techniques, in many cases, is still being written. How do you justify budgeting for data-management technologies?
 

MAHF: Founders, Keepers

February 01, 2013

The Medical Advertising Hall of Fame's three new members have each made lasting contributions. Digital media, healthcare advertising and promotional analysis still bear their imprint
 

At Work With: Shannon Boyle

February 01, 2013

Shannon Boyle—SVP, Human Resources, Publicis ­Healthcare Communications Group
 

Upward Move: Hans Christian Rohde

February 01, 2013

Hans Christian Rohde—Chief Commercial Officer, uniQure
 

People Moves: February 2013

February 01, 2013

Industry, agency and media hires and promotions
 

How can specialty dollars do more?

January 02, 2013

Specialty pharma budgets can be smaller than in primary care, yet the conversations with specialists and ­payers are often more complex. How do you maximize reach with a lower spend?
 

Upward Move: Mark Myslinski

January 02, 2013

Mark Myslinski, Chief Commercial Officer, Saladax Biomedical
 

People Moves: January 2013

January 02, 2013

Industry, agency and media hires and promotions
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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