Laiks is Arnold's new Sanofi lead

Share this article:

Arnold Worldwide has tapped Martin Laiks to lead the shop's Sanofi business. Laiks becomes EVP, group account director. He joins from Draftfcb, where he was managing director for digital. Prior to that he headed digital strategy at G2 and established the health and wellness practice at The Grey Group, which he grew from one to more than 18 brands across four categories.

“I'm very much looking forward to bringing my passion and experience to Arnold, which is known for smart, results-driven thinking for clients,” Laiks said. “This is a great opportunity to be working with the Sanofi team and really drive this business forward.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?