Larry Dobrow

Most Recent Articles by Larry Dobrow

Mobile Marketing Report: On Hold

Mobile Marketing Report: On Hold

It's not as though pharma marketers didn't see mobile coming. For the past half decade, they've discussed its potential to transform behaviors and relationships within the healthcare ecosystem. Yet now that mobile has arrived, they find themselves torn between caution and exuberance. Larry Dobrow explains

Headliner: Scientist CEO sets sights on Sierra Leone

Headliner: Scientist CEO sets sights on Sierra Leone

Thomas Sack, President and CEO, MRIGlobal

Dennis Urbaniak: Top 40 Healthcare Transformers

Accenture Life Sciences, Managing director

Joe Shields: Top 40 Healthcare Transformers

AstraZeneca, Global director, digital strategy

More Articles by Larry Dobrow

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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