Larry Dobrow

Most Recent Articles by Larry Dobrow

Drummy passes the torch at Heartbeat, moves to chairman role

Drummy passes the torch at Heartbeat, moves to chairman role

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Agency vets Nadine Leonard and James Talerico to co-lead Publicis-owned shop.

What doctors have to say about those DTC ads

What doctors have to say about those DTC ads

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We had SERMO, a social network for physicians, ask about 1,700 physicians what they have to say about the impact of DTC on patient care and choices. Note: It's not pretty.

The DTC Ads of 2016 That Shouldn't Have Happened

The DTC Ads of 2016 That Shouldn't Have Happened

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Pharma marketers are producing plenty of exceptional creative work in the DTC realm. There are also plenty that prompt quick checks to make sure that one hasn't inadvertently clicked over to The Onion.

Patients are taking on DTC ads. How will drugmakers respond?

Patients are taking on DTC ads. How will drugmakers respond?

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Pharma spent more than $4 billion on TV ads last year. Empowered patient communities weren't impressed. Has DTC on TV reached its moment of reckoning?

Pro Ad Report: All the data on medical journal spending in 2016

Pro Ad Report: All the data on medical journal spending in 2016

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The top three most advertised brands in 2016 were Gilead Sciences' Harvoni, Eli Lilly's Trulicity, and J&J's Invokana.

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