Larry Dobrow

Most Recent Articles by Larry Dobrow

Can marketing techniques save clinical trials?

Can marketing techniques save clinical trials?

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No crucial area in pharma is more desperately in need of a fix — or more stubbornly resistant to change.

Point-of-care group rolls out guidelines

Point-of-care group rolls out guidelines

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The goal is to further cement point of care as a mainstream media channel.

Drugmakers test out Tumblr, to tap specific audiences

Drugmakers test out Tumblr, to tap specific audiences

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Pharma has more or less ignored the social-blog hybrid Tumblr, with the number of programs using it countable on a single hand. That's about to change.

From diversity to pricing issues, BMS marketing chief strikes a balance

From diversity to pricing issues, BMS marketing chief strikes a balance

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Susan Sweeney has earned a reputation for such pragmatism and attentiveness to the things that really matter.

Back at Dendreon, Caggiano takes on Provenge's comeback

Back at Dendreon, Caggiano takes on Provenge's comeback

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Jim Caggiano had witnessed Provenge's birth during an earlier turn at Dendreon and couldn't understand what went wrong.

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