Larry Dobrow

Most Recent Articles by Larry Dobrow

Be a better mentor, says Baxalta's Leonardi

Be a better mentor, says Baxalta's Leonardi

Too often left undiscussed is that a powerful business case can be made for more frequent and focused mentorship.

Second-generation IBM star pushes for partnerships

Second-generation IBM star pushes for partnerships

With a lead role in IBM Watson's bold gambit to transform healthcare, Kathy McGroddy-Goetz ranks as one of the enterprise's most important individuals.

Larry Dobrow on the Worst DTC ads of 2015

Larry Dobrow on the Worst DTC ads of 2015

One side effect (pun super-deliberately intended) of prompting pharma creatives to come up with new go-to visuals is that, well, not every idea or execution is a keeper.

DTC Report 2016: Gut Check

DTC Report 2016: Gut Check

DTC is facing a new test from physicians and politicians. Here's why critics fear a deluge, and how they're pushing back.

No More 'Patient-Centric,' Please

No More 'Patient-Centric,' Please

Maybe it's time for pharma and healthcare marketers to put all the "patient-centric" talk on the shelf — not the actual paying-attention-to-patients part of it, but the trumpeting of it as the most noble of life-science virtues.

More Articles by Larry Dobrow

Michelle Crouthamel

Jörn Aldag

Rob Royea

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