Larry Dobrow

Most Recent Articles by Larry Dobrow

Medical journal ad spend in H1 2017: All the data in one place

Medical journal ad spend in H1 2017: All the data in one place

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The top three most advertised brands were GlaxoSmithKline's Breo Ellipta, Eli Lilly's Trulicity, and Boehringer Ingelheim's Jardiance.

Agencies: If You're So Unique, Tell Us About It

Agencies: If You're So Unique, Tell Us About It

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Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.

Pharma marketing salaries reach new heights, up 12.7% in 2017

Pharma marketing salaries reach new heights, up 12.7% in 2017

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Salaries are up — by a lot — and marketers are enthusiastic about their career prospects.

AbelsonTaylor's Jay Carter on the key to retaining top talent

AbelsonTaylor's Jay Carter on the key to retaining top talent

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Now that Facebook, Apple, and Google have set their sights on healthcare, agencies find themselves under pressure from yet another flank.

Can marketing techniques save clinical trials?

Can marketing techniques save clinical trials?

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No crucial area in pharma is more desperately in need of a fix — or more stubbornly resistant to change.

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