Most Recent Articles by Larry Dobrow
It's not as though pharma marketers didn't see mobile coming. For the past half decade, they've discussed its potential to transform behaviors and relationships within the healthcare ecosystem. Yet now that mobile has arrived, they find themselves torn between caution and exuberance. Larry Dobrow explains
Thomas Sack, President and CEO, MRIGlobal
Accenture Life Sciences, Managing director
AstraZeneca, Global director, digital strategy
More Articles by Larry Dobrow
This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.