Larry Dobrow

Most Recent Articles by Larry Dobrow

Evercore ISI's Umer Raffat on his predictions for pharma in 2017

Evercore ISI's Umer Raffat on his predictions for pharma in 2017

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Specialty pharma ace Umer Raffat, a senior analyst at Evercore ISI, shares his 2016 postmortem and a few quick-hit predictions for 2017.

Will he or won't he? Pharma speculates on President-elect Trump

Will he or won't he? Pharma speculates on President-elect Trump

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If Trump decides to go after pharma, politicians aren't likely to receive too many "How can you do this? Think about the children!" notes.

Merck's creative archive tells an industry story

Merck's creative archive tells an industry story

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Did you know that Norman Rockwell was a medical illustrator for Merck?

7 ways Viagra changed how drugs are marketed

7 ways Viagra changed how drugs are marketed

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The inside story on a campaign for the ages, as told by the individuals who worked on it.

Pharma marketing salaries veer off track, dropping 2.6% in 2016

Pharma marketing salaries veer off track, dropping 2.6% in 2016

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Execs say that career prospects are better than ever. Yet data from MM&M's annual Career and Salary Survey reveals a decline in growth.

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