Larry Dobrow

Most Recent Articles by Larry Dobrow

Back at Dendreon, Caggiano takes on Provenge's comeback

Back at Dendreon, Caggiano takes on Provenge's comeback

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Jim Caggiano had witnessed Provenge's birth during an earlier turn at Dendreon and couldn't understand what went wrong.

Value-based care requires innovators to challenge the status quo

Value-based care requires innovators to challenge the status quo

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Execs stressed the importance of collaboration, consumer-mindedness.

Drummy passes the torch at Heartbeat, moves to chairman role

Drummy passes the torch at Heartbeat, moves to chairman role

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Agency vets Nadine Leonard and James Talerico to co-lead Publicis-owned shop.

What doctors have to say about those DTC ads

What doctors have to say about those DTC ads

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We had SERMO, a social network for physicians, ask about 1,700 physicians what they have to say about the impact of DTC on patient care and choices. Note: It's not pretty.

The DTC Ads of 2016 That Shouldn't Have Happened

The DTC Ads of 2016 That Shouldn't Have Happened

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Pharma marketers are producing plenty of exceptional creative work in the DTC realm. There are also plenty that prompt quick checks to make sure that one hasn't inadvertently clicked over to The Onion.

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