Larry Dobrow

Most Recent Articles by Larry Dobrow

Outlook 2015: The Tax Man Cometh

Outlook 2015: The Tax Man Cometh

For years, Congress has batted around the possibility of tax reform—and with it, the reduction or elimination of the tax deduction for marketing expenses. Could 2015 be the year that reform comes to pass? Larry Dobrow attempts to answer this and other pressing policy questions

Outlook 2015: Street Science

Outlook 2015: Street Science

Buoyed by unprecedented success in hepatitis C, the biotech and pharma sectors had a strong 2014. And to hear ace Evercore ISI analyst Dr. Mark Schoenebaum tell it, everything's in place for growth in 2015 and beyond. Here, he takes both a look back and a look forward

Headliner: Pharma vet charts consultancy course

Headliner: Pharma vet charts consultancy course

Dennis Urbaniak, managing director, Accenture Life Sciences

Engaging HCPs: Inhospitable

Engaging HCPs: Inhospitable

Hospitals used to be much more welcoming to pharma sales reps than they are today. Larry Dobrow looks at how the rise of the hospitalist has changed the game plan for getting the word out about products

More Articles by Larry Dobrow


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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