Most Recent Articles by Larry Dobrow
The top three most advertised brands were GlaxoSmithKline's Breo Ellipta, Eli Lilly's Trulicity, and Boehringer Ingelheim's Jardiance.
Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.
Salaries are up — by a lot — and marketers are enthusiastic about their career prospects.
Now that Facebook, Apple, and Google have set their sights on healthcare, agencies find themselves under pressure from yet another flank.
No crucial area in pharma is more desperately in need of a fix — or more stubbornly resistant to change.