Larry Dobrow

Most Recent Articles by Larry Dobrow

Med-Tech Marketing: Wearables and Beyond

Med-Tech Marketing: Wearables and Beyond

Long considered one of the staid, self-contained areas of the healthcare biz, the device/diagnostics space has enjoyed an injection of energy as the potential for integration with mobile devices has become more obvious. But are these companies set up to work alongside their traditional pharma partners, much less the entrepreneurial-minded start-ups that aim to reinvent the category? Larry Dobrow surveys the opportunities and frustrations

Novo Nordisk executive fuels firm's new obesity fight

Novo Nordisk executive fuels firm's new obesity fight

"An epidemic comes and goes. This is a trend curve. We need to bend that curve."

Pharma Report: A Sunny Day in Pharmaland

Pharma Report: A Sunny Day in Pharmaland

The year 2014 stunned even the sunniest of pharmaceutical optimists. Read our report

Headliner: Pfizer's mentoring maestro hones his craft

Headliner: Pfizer's mentoring maestro hones his craft

The Healthcare Businesswoman's Association 2015 Honorable Mentor has elevated mentoring to a prominent place.

Headliner: Dexcom device executive presses connectivity

Headliner: Dexcom device executive presses connectivity

"Some people wake up in the middle of the night worrying about business," Kevin Sayer says. But when he wakes up he can't sleep because he's so excited!

More Articles by Larry Dobrow

Formulary Fireworks


Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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