Larry Dobrow

Most Recent Articles by Larry Dobrow

Monday at SXSW: That's a wrap

Monday at SXSW: That's a wrap

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SXSW's health track finally got a seat at the big-kids table.

Sunday at SXSW: Healthcare costs and cancer

Sunday at SXSW: Healthcare costs and cancer

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A high-profile cancer track commands attention, while wearables and IBM Watson Health come under fire.

Saturday at SXSW: Hooray for health

Saturday at SXSW: Hooray for health

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The first days at SXSW Health went deep on entrepreneurship and the marketing thereof.

MM&M's 2017 Agency A-to-Z survey is open

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The results will be compiled in MM&M's 2017 Agency A-to-Z Directory, the industry's most comprehensive list of healthcare marketing and advertising agencies.

Why Philips' Erik Hollander turned to reinvention

Why Philips' Erik Hollander turned to reinvention

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He describes his current charge as "transforming a more creative occupation into a science."

More Articles by Larry Dobrow

OPINION

Gottlieb Likely to Take On Off-Label, Predictability at the FDA

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