After Facebook’s decision on August 15 to enforce open walls on the site’s pharma pages, companies had two options: close down their pages altogether, or let the public openly comment on their products.
ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.
KnowledgePoint360 launches “My Virtual How” to aid health pub professionals
Healthcare communications network KnowledgePoint360 has expanded its roster of health strategy tools to include “My Virtual How” (MyVHow), a management tool designed to benchmark best practices in the development of medical publications.
LEO Pharma, Inc., a wholly owned US subsidiary of the 100-year old Danish organization LEO Pharma A/S, has reported growth of 85% in the overall sales force associated with the company since it officially launched in January 2010.
Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called “Get Back in Rhythm.”
Google forfeits $500 million over its online pharma ads
After Facebook’s decision on August 15 to enforce open walls on the social networking site’s pharma pages, companies were left with two options: to close down their pages altogether, or to allow the public to openly comment on their products.
To commemorate World Alzheimer’s Day, today Roche has launched the first available website dedicated to early-stage (prodromal) Alzheimer’s disease, called EarlySymptomsAlzehimers.com.
Sanofi launches “Get Back in Rhythm” AFib campaign with Barry Manilow
Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called “Get Back in Rhythm”.
Merck plans cuts of up to 13,000 jobs by the end of ’15
In an effort to further slim its budgetary waistline, Merck, though having reported a 7% raise in sales during Q2, has announced plans to cut up to 13,000 jobs by the end of 2015, with up to 40% of reductions scheduled to occur in the US.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix