Lauren Folino

Lauren Folino

Most Recent Articles by Lauren Folino

Companies react to Facebook's open walls

After Facebook's decision on August 15 to enforce open walls on the site's pharma pages, companies had two options: close down their pages altogether, or let the public openly comment on their products.

ImpactRx's TabletImpact shows reps tablet's strengths

ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.

KnowledgePoint360 launches "My Virtual How" to aid health pub professionals

Healthcare communications network KnowledgePoint360 has expanded its roster of health strategy tools to include "My Virtual How" (MyVHow), a management tool designed to benchmark best practices in the development of medical publications.

LEO Pharma grows its sales division

LEO Pharma, Inc., a wholly owned US subsidiary of the 100-year old Danish organization LEO Pharma A/S, has reported growth of 85% in the overall sales force associated with the company since it officially launched in January 2010.

Manilow helps 'Get Back in Rhythm' target AFib

Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called "Get Back in Rhythm."

More Articles by Lauren Folino

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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