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Lauren Folino

 
 

Recent Articles

Companies react to Facebook's open walls

November 01, 2011

After Facebook's decision on August 15 to enforce open walls on the site's pharma pages, companies had two options: close down their pages altogether, or let the public openly comment on their products.
 

ImpactRx's TabletImpact shows reps tablet's strengths

November 01, 2011

ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.
 

New tool pools health pub expertise

November 01, 2011

Healthcare communi­ca­tions network KnowledgePoint360 has expanded its roster of health strategy tools with "My Virtual How" (MyVHow), a tool designed to benchmark best practices for developing medical publications.
 

Health info/tech M&A slows down

November 01, 2011

A report from investment bank Berkery Noyes on M&A in information and tech companies serving pharma and healthcare says third-quarter transaction volume slowed 6% vs. Q2.
 

MDC Partners acquires a majority stake in Concentric

November 01, 2011

New York indie agency Concentric Pharma Advertising announced that business transfer organization MDC Partners has acquired a majority stake in the firm.
 

KnowledgePoint360 launches "My Virtual How" to aid health pub professionals

October 06, 2011

Healthcare communications network KnowledgePoint360 has expanded its roster of health strategy tools to include "My Virtual How" (MyVHow), a management tool designed to benchmark best practices in the development of medical publications.
 

LEO Pharma grows its sales division

October 01, 2011

LEO Pharma, Inc., a wholly owned US subsidiary of the 100-year old Danish organization LEO Pharma A/S, has reported growth of 85% in the overall sales force associated with the company since it officially launched in January 2010.
 

Ad sales rise at Medical Economics

October 01, 2011

Medical Economics, a journal publication of Advanstar Communication's medical division, has reported ad revenue growth of 49.6% in the first six months of 2011 over the first half of 2010.
 

GSW launches trends periodical

October 01, 2011

inVentiv Health agency GSW Worldwide has launched a KOL Whitepaper called UP:ROOT, to be produced twice yearly. It will observe trends in healthcare and pharma marketing.
 

Manilow helps 'Get Back in Rhythm' target AFib

October 01, 2011

Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called "Get Back in Rhythm."
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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