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Lauren Folino

 
 

Recent Articles

Google forfeits $500 million over its online pharma ads

October 01, 2011

Google Inc. has agreed to a $500 million payout to the US government, following a Department of Justice (DOJ) investigation.
 

inVentiv broadens its European base

October 01, 2011

Healthcare marketing agency inVentiv Health has further extended its breadth of services to the European market with the launch of a new shop called inVentiv Health Communications/Europe.
 

Social engagement, patient dialogue among reasons pharmas kept Facebook pages after open wall policy

September 29, 2011

After Facebook's decision on August 15 to enforce open walls on the social networking site's pharma pages, companies were left with two options: to close down their pages altogether, or to allow the public to openly comment on their products.
 

Roche launches first-ever early-stage Alzheimer's awareness website

September 21, 2011

To commemorate World Alzheimer's Day, today Roche has launched the first available website dedicated to early-stage (prodromal) Alzheimer's disease, called EarlySymptomsAlzehimers.com.
 

Sanofi launches "Get Back in Rhythm" AFib campaign with Barry Manilow

September 13, 2011

Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called "Get Back in Rhythm".
 

Merck plans cuts of up to 13,000 jobs by the end of '15

September 09, 2011

In an effort to further slim its budgetary waistline, Merck, though having reported a 7% raise in sales during Q2, has announced plans to cut up to 13,000 jobs by the end of 2015, with up to 40% of reductions scheduled to occur in the US.
 

Crestor, after setback in Lipitor trial, may take sales hit

September 02, 2011

AstraZeneca's top-selling product, Crestor (rosuvastatin), is looking shaky after results from SATURN, a head-to-head study pitting the statin against Pfizer's soon-to-go-generic Lipitor (atorvastatin), were toplined today, leaving the $5.7 billion drug bereft of superior efficacy boasting rights.
 

Auxilium, BioSpecifics Technologies to invest in cellulite indication for Xiaflex

September 01, 2011

Auxilium Pharmaceuticals has announced plans to invest in an indication for prescription drug Xiaflex (collagenase clostridium histolyticum), which was approved by FDA in February 2010 for adult Dupuytren's contracture patients with a palpable cord, for the treatment of cellulite.
 

Mayo Clinic turns to social networking to recruit patients for SCAD study

August 31, 2011

Non-profit medical research organization Mayo Clinic took a new approach recently when recruiting participants for a study on spontaneous coronary artery dissection (SCAD) by utilizing social networks and social media.
 

inVentiv Health launches new European shop

August 30, 2011

Healthcare marketing agency inVentiv Health has further extended its breadth of services to the European market with the launch of a new shop called inVentiv Health Communications/Europe.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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