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Lauren Folino

 
 

Recent Articles

Google to pay $500 million in online pharma ad settlement

August 25, 2011

Google Inc. has agreed to a $500 million payout to the US government, following a Department of Justice (DOJ) investigation which found that Canadian pharmacies were illegally selling prescription drugs to American consumers via ads distributed by the search giant's advertising arm, Google AdWords.
 

Majority of pharma journal ads not FDA-compliant: study

August 17, 2011

Four out of five ads analyzed in a study of physician-directed pharmaceutical advertising would definitely not pass FDA muster, or might have trouble doing so, said researchers. Their findings may have implications for the FDA, DDMAC and the "Bad Ad" program.
 

LWW titles enjoy strong IF gains

August 15, 2011

Lippincott Williams & Wilkins (LWW) has announced gains in impact factor (IF)—which quantifies the relative influence of a scholarly journal in its scientific field—with 23 LLW-published titles awarded 28 spots in the top five rankings across 18 specialties.
 

Merck unveils The Merck Manual app

August 15, 2011

Now in its 19th printed edition, The Merck Manual, published as a not-for profit service by the global pharma company of the same name, has been updated to include an on-the-go accompaniment for its technologically savvy physician users in the form of a free app. According to the company, the latest version of the Manual reflects advancements in both medicine and technology to deliver information to HCPs via both print and electronic displays.
 

AT creates eVE app to aid sales reps

August 15, 2011

To ease the plight of limited face time that sales reps are granted by physicians, AbelsonTaylor (AT) has created an interactive detailing platform for the iPad, coined eVE (electronic visualization engine), which allows marketing teams to communicate personalized brand experiences with the flick of a finger.
 

Forest asks investors to support board picks over Icahn's

August 12, 2011

Fighting an attempted palace coup by major shareholder Carl Icahn, Forest Laboratories management asked investors to reject Icahn's slate of board nominees in favor of the company's own candidates.
 

Merck plans cuts of up to 13,000 jobs by the end of 2015

August 02, 2011

In an effort to further slim its budgetary waistline, Merck & Co., though having reported a 7% raise in sales during Q2, has announced plans to cut up to 13,000 jobs by the end of 2015, with up to 40% of reductions scheduled to occur in the US.
 

Janssen launches HIV awareness campaign with celeb designer David Bromstad

July 20, 2011

Janssen Therapeutics, Division of Janssen Products LP, has teamed up with celebrity reality television designer David Bromstad, host of HGTV's Color Splash and winner of HGTV's first season of Design Star, to launch an HIV awareness campaign to encourage testing for the condition, called Know Yourself: Get HIV Tested.
 

Sermo develops real-time medical mobile app for docs

July 15, 2011

Online physician community Sermo has launched a free medical app for its exclusive network of more than 120,000 physicians - called Sermo Mobile - which allows doctors to access medical information in real-time.
 

What will Google+ mean for healthcare advertisers?

July 15, 2011

In continuing to roll out its Facebook-like social media-based offerings, Google has launched a beta version of a new service called Google+, which strives to improve individual searches and allow users to connect on similar topics.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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