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Lauren Folino

 
 

Recent Articles

Par Pharma cuts 100 sales jobs from Strativa division

July 15, 2011

Specialty drug group Par Pharmaceutical Companies has announced the restructuring of its branded division, Strativa, by way of axing 100 sales operations staff from the overall headcount of more than 680 employees.
 

Elsevier launches ex-US e-journal

July 15, 2011

Elsevier has launched an international online journal, in association with the Australian Society for Parasitology, titled the International Journal for Parasitology: Drugs and Drug Resistance.
 

QHI appoints Holeton president, CEO

July 15, 2011

Quadrant HealthCom Inc. (QHI), the Parsippany, NJ-based multimedia communications company specializing in healthcare, has announced the appointment of Mary Holeton to the position of president and chief executive officer.
 

Chris Noth becomes ambassador for Novo Nordisk's Ask.Screen.Know. Campaign

July 13, 2011

Actor Chris Noth, perhaps best known for television roles in Sex and the City and Law & Order: Criminal Intent, has been named Novo Nordisk's latest spokesperson for the pharma's consumer diabetes campaign, Ask.Screen.Know.
 

What will Google+ mean for healthcare?

July 07, 2011

In continuing to roll out its Facebook-like social media-based offerings, internet search giant Google has launched a beta version of a new service called Google+, which strives to improve individual searches and allow users to connect on similar topics.
 

DDMAC issues untitled letter to Cephalon for Trisenox website

June 28, 2011

The FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) issued an untitled letter to Cephalon, Inc. on June 21 after reviewing the company's HCP website for the injectible drug Trisenox, indicated for the treatment of acute promyelocytic leukemia (APL).
 

The Top 75: Entrée Health

June 15, 2011

Firm finds footing as standalone, with five launches under its belt
 

The Top 75: Compass Healthcare Marketers

June 15, 2011

A second office in the Bay Area and 'soft rebranding' round out positive year
 

The Top 75: Blue Diesel

June 15, 2011

Digital shop has 'groundbreaking' year with explosive growth, 10 account wins
 

The Top 75: Big Communications

June 15, 2011

Meredith subsidiary continues steady growth, rolls out new health brand
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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