Leadership Exchanges

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"

Leadership Exchange: Partnering to Prosper

Leadership Exchange: Partnering to Prosper

As the industry continues to evolve, so must the agency/client relationship. How can pharma clients and their partners collaborate successfully in the face of mounting pressures? James Chase chairs a candid discussion of seasoned execs from both sides

Leadership Exchange: Small Size, Big Prize

Leadership Exchange: Small Size, Big Prize

An esteemed panel of marketers from small biotech companies discusses the unique challenges and opportunities of bringing novel products to market. James Chase moderates the session

Leadership Exchange: Adding Value

Leadership Exchange: Adding Value

With pharma transforming more rapidly than ever, seven industry vets chart a road map for meeting a changed industry's challenges. James Chase led the discussion.

Leadership Exchange: If We Could Start Over...

Leadership Exchange: If We Could Start Over...

Pharma marketing is not without its flaws. Last month, seven seasoned industry execs discussed what they might change if they had a clean slate. James Chase kept the peace.

Leadership Exchange: Are We Patient-Centric?

Leadership Exchange: Are We Patient-Centric?

Industry experts discuss what it means to truly put patients first, where pharma often falls short and what can be done to rectify this. James Chase chairs the debate

Leadership Exchange: Issues with Co-Pay

Leadership Exchange: Issues with Co-Pay

Co-pay initiatives rank among the most hotly debated topics in healthcare marketing today. Pharmas and healthcare providers love them. Payers and PBMs... not so much. Why is that? James Chase takes the moderator's chair

Leadership Exchange: Do We Need Reps?

Leadership Exchange: Do We Need Reps?

Seven industry experts evaluate advances and opportunities in non-personal promotion to physicians, and debate whether brands really need to deploy sales forces. James Chase chairs the discussion

Leadership Exchange: 3 Screens, 1 HCP

Leadership Exchange: 3 Screens, 1 HCP

Seven digital healthcare experts discuss how to turn engaging content across multiple screens into meaningful brand experiences for HCP audiences. James Chase moderates

Leadership Exchange: Pact With the Payer

Leadership Exchange: Pact With the Payer

How can Marketing and Managed Markets evolve an already complex relationship to meet the new demands of payers? Our expert panel, led by James Chase, has plenty of candid suggestions

Leadership Exchange: Multichannel Marketing

Leadership Exchange: Multichannel Marketing

Choosing channels and creating an integrated campaign isn't easy, but our panel of experts can help. James Chase directs the discussion

Leadership Exchange: How Do You Measure Patient Programs?

Leadership Exchange: How Do You Measure Patient Programs?

Industry experts discuss definitions of success in patient education—and ways to measure its value. James Chase takes the chair

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