Archive

Roundtable: When it comes to media, pharma compares the new with the old

Roundtable: When it comes to media, pharma compares the new with the old

In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.

Roundtable: Social centricity in oncology

Roundtable: Social centricity in oncology

Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.

Leadership Exchange: Engaging the Millennial Doctor

Leadership Exchange: Engaging the Millennial Doctor

In partnership with inVentiv Health, MM&M found a millennial doctor to ask about her frustrations with the existing pharma marketing model to her willingness to text patients.

Leadership Exchange: Socially (In)Active

Leadership Exchange: Socially (In)Active

Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.

Leadership Exchange: Launching at the Speed of Digital

Leadership Exchange: Launching at the Speed of Digital

It's no secret that speed matters in customer interface. Marc Iskowitz settles into the moderator's seat to find out how biopharma—an industry not known for moving with rapidity—is digitally shifting its commercial model into a higher gear

Transforming Patient Advocacy

Transforming Patient Advocacy

It's an entirely different day for patient advocacy, yet we've only scratched the surface. Advocates and their pharma counterparts discuss what's standing in the way of deeper collaboration. Marc Iskowitz chairs a lively debate

Reconcilable Differences

Reconcilable Differences

Get on a plane. Pick the right people. Use less e-mail. More SOPs. Marc Iskowitz asks seven execs from both sides of the agency-client divide how to partner despite rising challenges ALL PHOTOGRAPHS THROUGHOUT BY ERICA BERGER

21st Century Promotion

21st Century Promotion

From the 21st Century Cures Act to Amarin's off-label suit, Marc Iskowitz asks seven experts what the confluence of policy developments means for pharma promotion.

Engaging the Digital Natives

Engaging the Digital Natives

Striking the right tone in health communications with digital-savvy Millennials is tricky. Marc Iskowitz asks seven experts for some of the keys to facilitating that conversation

How Do We Get Beyond the Pill?

How Do We Get Beyond the Pill?

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and opportunities


GET SMART: MEETING CUSTOMER MOBILE EXPECTATIONS

How pharma can meet customer expectations through mobile.





LEADERSHIP EXCHANGE UNCUT: SOCIAL LISTENING

Five pharma industry vets discuss the promise of leveraging social media to become more customer-centric.





SOCIAL LISTENING

Five pharma industry vets discuss the promise of leveraging social media to become more customer-centric (condensed version).





LEADERSHIP EXCHANGE UNCUT: SOLVING THE RX ADHERENCE PUZZLE

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.





LEADERSHIP EXCHANGE UNCUT: THE AGENCY-CLIENT RELATIONSHIP

James Chase, MM&M's Editor-In-Chief, chairs a candid discussion with six seasoned execs in "The Agency-Client Relationship," our first Leadership Exchange Uncut eBook. Click here to get the inside scoop on the challenges and opportunities of the agency-client relationship