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 Leadership

Company news: GlaxoSmithKline, DIA and PDR Network

July 31, 2012

The DIA and the Healthcare Businesswomen's Association formalized a multi-year partnership, and GSK began shipping vaccine for the 2012-2013 flu season
 

HBA salutes Bayer effort to bolster women leaders

November 08, 2011

Bayer HealthCare was awarded the Healthcare Businesswomen's Association (HBA) ACE Award in recognition of its Women's Leadership Initiative.
 

Rosetta polishes off Wishbone, announces new leadership

August 15, 2011

Wishbone founder Steve Michaelson and chief strategy officer Judy Capano retired last month as the shop was absorbed into Rosetta, which acquired the agency in 2009 and was, in turn, snapped up by Publicis.
 

NeON gets new head, as IPG bumps Lane upstairs

June 29, 2011

Interpublic Group promoted Matt Lane, co-founder and managing director of NeON, to a position at the holding company level. The agency's parent company, Draftfcb Healthcare, immediately named his successor: Mark Arnold, formerly SVP, managing supervisor at Omnicom's AgencyRx.
 

Digitas Health, Razorfish Health to share new leadership, global team, in efficiency-driven reorg

June 23, 2011

Digitas Health and Razorfish Health are undergoing an organizational restructure in which the two Publicis-owned siblings will share two newly appointed co-presidents, launch a single global leadership team and develop a variety of centers of excellence.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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