Neurontin whistleblower case reveals off-label promo
- Pharmaceutical marketing can be comprehensive, strategic, well-financed, disguised as education and research, influential, and very effective. Promotion of Neurontin was integrated in nearly every aspect of physicians' professional lives.
- Comprehensive Neurontin marketing involved many people and institutions that apparently failed to recognize the serious ethical and legal problems with their actions.
- The cases substantiate the emerging conviction that drastic action is essential to preserve medical science and practice's integrity and to justify public trust.