Penn. paying for counter-detailing
“If you just practice smart, you'll be able to give better care and, by the way, save money,” Avorn said. He first developed an academic detailing program 25 years ago while in medical school.
The OPDP has only issued two letters in 2017, compared to 11 last year.
The federal government alleged that the drugmaker instructed its sales reps to convey messages to doctors that downplayed the drug's safety risks.
The lobbying group said it's unclear what the agency's goal is with this research and how it promotes public health.