Penn. paying for counter-detailing
“If you just practice smart, you'll be able to give better care and, by the way, save money,” Avorn said. He first developed an academic detailing program 25 years ago while in medical school.
The FDA recently proposed studies designed to determine how disclosures in drug ads affect how viewers frame information.
The association also recommended that the Centers for Medicare and Medicaid Services negotiate drug prices.
The drugmaker has been handed a "public reprimand" by the U.K.'s Prescription Medicines Code of Practice Authority after the creative director of an unnamed agency used the company's patient support ...