Licensors say docs should watch their step online

Share this article:
Licensors say docs should watch their step online
Licensors say docs should watch their step online

Stories of risqué Facebook photos torpedoing a job applicant's prospects have been commonplace with the explosion of social networking sites. A recent survey of the licensing boards which cover the licensure of about 88% of US physicians, however, indicates that what doctors do online after landing a job is just as important.

The study, published in the Annals of Internal Medicine, sought to gauge what behaviors counted as professional breaches of conduct and what, if any, could trigger disciplinary actions.

Among the researchers' findings: making misleading claims, whether about board certification or a treatment's potential, could trigger an investigation, as would using a patient interaction as a segue into flirtatious communications on a third-party dating site. (Example: “We don't need to wait for your follow-up appointment . . . what are you doing this weekend?).

Almost 50% of respondents said those actions were “very likely” to trip an investigation, and almost 40% said it was “likely” there would be some sort of recourse.

Researchers said finding out where licensors stand is a starting point for understanding where greater consensus is needed in terms of what constitutes inappropriate behavior and note that the concern goes beyond a possible board investigation. The researchers said reverberations from unprofessional online behavior could include termination of hospital privileges, job loss, and employer lawsuits for unprofessional conduct.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Headliner: HealthSpot's teleconnected CEO

Headliner: HealthSpot's teleconnected CEO

Steve Cashman, Founder and CEO, HealthSpot

Recruitment: The New Breed

Recruitment: The New Breed

What do healthcare agencies really want when it comes to potential employees? The answer to that question is in a constant state of flux, as technologies, clients' changing demands and ...

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the September 2014 issue of MM&M, with all text, charts and pictures.