Lions Health sets the bar for creativity

Share this article:
Lions Health sets the bar for creativity
Lions Health sets the bar for creativity

Despite a disappointing showing by US agencies and the lack of a pharma Grand Prix winner, the inaugural Lions Health festival of creativity in healthcare communications (Cannes, June 13-14) was a big success. The 1,423 submissions endorsed the decision to give healthcare its own Lions event, and a two-day seminar program offered inspiration to more than 500 delegates.

The Health & Wellness Grand Prix went to Japan's Dentsu for “Mother Book” in support of Kishokai's Bell-Net Obstetrics, while Leo Burnett Colombia took the Grand Prix for Good for “Cancer tweets.” UK-based Langland was named Agency of the Year while Leo Burnett picked up the Network of the Year accolade.

Share this article:

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"