Lions Health winners revealed; US work falls short

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Lions Health winners revealed; US work falls short
Lions Health winners revealed

The first ever winners of the Lions Health were just announced at Palais des Festivals in Cannes. The good news is that jury members reported that the work was of a very high quality and that many found it inspirational. The bad news is that submissions from the US did not fare well at all.

In the Pharma category, there was no Grand Prix winner this year. Boston's Hill Holliday took one of the three Gold Lions for “Mind Your Meds” for Partnership at Drugfree.org's Medicine Abuse Project. McCann Health Sydney (“Cate” for Janssen's Simponi) and UK-based Langland (campaign for Bayer's “Sativex”) collected the others.

GSW carried the US baton among the Silver Lions, with its Stryker GetAroundKnee integrated campaign taking home one of eight silvers handed out. American shops also collected two of 11 Bronze Lions, including Ogilvy New York for IBM's “Ninja Polymers” and Wunderman RTC for “MSinspiration films: full-length ‘Cathy'” in support of Biogen Idec's Tysabri

All in all, slim pickings for the US, which had accounted for 224 of the 517 Pharma entries.

In Health & Wellness, a coveted Grand Prix was awarded to Japan's Dentsu for “Mother Book” in support of Kishokai's Bell-Net Obstetrics. Mother Book is a genius companion book for pregnant woman. Each of its 40 pages – the same number of weeks as the gestation period – gets progressively larger throughout.

Six Gold Lions were awarded in this category: Dentsu Creative X, Dentsu Kansai, Havas Worldwide Helsinki, Leo Burnett Colombia and Leo Burnett Tailor Made Sao Paulo.

The jury also awarded 11 Silver Lions and 15 Bronze Lions. Despite American agencies having submitted 169 of the 906 pieces in Health & Wellness, not a single Lion will be coming back to the US this year.

Pharma Winners

GOLD LIONS

Title

Advertiser

Product

Entrant / Agency

CATE

JANSSEN

SIMPONI

McCANN HEALTH Sydney

TOOTHBRUSH/
SHAMPOO/TEA

BAYER

SATIVEX

LANGLAND Windsor

MIND YOUR MEDS

PARTNERSHIP AT DRUGFREE.ORG

MEDICINE ABUSE PROJECT

HILL HOLLIDAY Boston

SILVER LIONS

Title

Advertiser

Product

Entrant / Agency

SEE THE DIFFERENCE

MERCK SERONO

ERBITUX

McCANN HEALTH London

THE BOY I USED TO KNOW

TAKEDA

EDUCATION SURROUNDING SCHIZOPHRENIA

REAL SCIENCE COMMUNICATIONS London

STETHOSCOPE RADIO ADVERT

AFRICA HEALTH PLACEMENTS

AFRICA HEALTH PLACEMENTS

BOOMTOWN STRATEGIC BRAND AGENCY Port Elizabeth

SARAH'S STORY/ YANG'S STORY/IDIS

IDIS

IDIS MAPS

LANGLAND Windsor

BASEMENT/PRESENT /CURFEW/MUSTANG

LILLY CANADA

CIALIS

DDB CANADA Toronto

STRYKER GETAROUNDKNEE INTEGRATED CAMPAIGN

STRYKER PHARMACEUTICALS

KNEE AUGMENTATION DEVICE

GSW Westerville

SUPERFORMULA TO FIGHT CANCER

A.C.CAMARGO CANCER CENTER

PEDIATRIC ONCOLOGY

JWT Sao Paulo

BRONZE LIONS

Title

Advertiser

Product

Entrant / Agency

COCKTAIL CRITTERS

SANOFI PASTEUR

VIVAXIM

SAATCHI & SAATCHI HEALTH Sydney

DONUT

JOHNSON & JOHNSON

INVOKANA - DIABETES TREATMENT

AMK HEALTHCARE MEXICO CITY / McCANN MEXICO CITY

HARDLY NOTICE

JANSSEN

SIMPONI

McCANN HEALTH Sydney

500 NANOMETERS MAIL

3M

PETRIFILM

MARURI GREY Guayaquil

NINJA POLYMERS

IBM

IBM

OGILVY NEW YORK

IDIS INTERACTIVE WEBSITE

IDIS

IDIS MAPS

LANGLAND Windsor

MSINSPIRATION FILMS: FULL-LENGTH “CATHY”

BIOGEN IDEC

TYSABRI

WUNDERMAN RTC Washington DC

THE GENTLE LAMB IN HER EYES

EVA PHARMA

SILDENAFIL / SEXUAL ENHANCEMENT

TNA DDB EGYPT Cairo

GSK OLYMPICS ANTI-DOPING

GLAXO SMITH KLINE

GSK CORPORATE

TBWA PALING WALTERS London / TBWA\LONDON

HOPE SOAP

SAFETY LAB

HOPE SOAP

Y&R SOUTH AFRICA Cape Town

INVISIBLE THINGS

KYOWA HAKKO KIRIN

KYOWA HAKKO KIRIN

1-10DESIGN Kyoto / BILCOM Tokyo

Health & Wellness Winners

GRAND PRIX

Title

Advertiser

Product

Entrant / Agency

MOTHER BOOK

KISHOKAI MEDICAL CORPORATION

BELL-NET OBSTETRICS

DENTSU  Nagoya

GOLD LIONS

Title

Advertiser

Product

Entrant / Agency

BATTING PRACTICE CENTER 1-4

MURATA KAMPO CHINESE HERBAL MEDICINE

BAIKA GOFUKU GAN

DENTSU CREATIVE X Tokyo

BATTING PRACTICE CENTER 5-6

MURATA KAMPO CHINESE HERBAL MEDICINE

BAIKA GOFUKU GAN

DENTSU KANSAI Osaka

MONSTERS

A-CLINIC FOUNDATION / FRAGILE CHILDHOOD ACTIVITIES

PARENTAL ALCOHOL AWARENESS

HAVAS WORLDWIDE HELSINKI

CANCERTWEETS

LEAGUE AGAINST CANCER - BOGOTA

LEAGUE AGAINST CANCER

LEO BURNETT COLOMBIA Bogotá

MY BLOOD IS RED AND BLACK

HEMOBA / ESPORTE CLUBE VITÓRIA

ORGAN DONATION AWARENESS

LEO BURNETT TAILOR MADE São Paulo

MOTHER BOOK

KISHOKAI MEDICAL CORPORATION

BELL-NET OBSTETRICS

DENTSU  Nagoya

SILVER LIONS

Title

Advertiser

Product

Entrant / Agency

MAN

BOEHRINGER INGELHEIM DO BRASIL

ANADOR

BORGHI/LOWE São Paulo

THE GERM STAMP

PROCTER & GAMBLE

SAFEGUARD SOAP

SAATCHI & SAATCHI Singapore

WATER EYE PERFORMANCE

GLAXOSMITHKLINE SINGAPORE

EYE MO

GREY GROUP Singapore / COHN & WOLFE XPR SINGAPORE

DUREX VINYL

RECKITT BENCKISER

DUREX

HAVAS WORLDWIDE London / HAVAS WORLDWIDE LONDON London

MY BLOOD IS RED AND BLACK

HEMOBA / ESPORTE CLUBE VITÓRIA

ORGAN DONATION AWARENESS

LEO BURNETT TAILOR MADE São Paulo

MY BLOOD IS RED AND BLACK

HEMOBA / ESPORTE CLUBE VITÓRIA

ORGAN DONATION AWARENESS

LEO BURNETT TAILOR MADE São Paulo

IF ONLY FOR A SECOND

MIMI FOUNDATION

SUPPORT TO CANCER PATIENTS

LEO BURNETT FRANCE Paris

:{TO:) CLEFTTOSMILE

OPERATION SMILE INDIA

CLEFT AWARENESS

OGILVY & MATHER INDIA Mumbai

MY BLOOD IS RED AND BLACK

HEMOBA / ESPORTE CLUBE VITÓRIA

ORGAN DONATION AWARENESS

LEO BURNETT TAILOR MADE São Paulo

IF ONLY FOR A SECOND

MIMI FOUNDATION

SUPPORT TO CANCER PATIENTS

LEO BURNETT FRANCE Paris

IF ONLY FOR A SECOND

MIMI FOUNDATION

SUPPORT AND WELLBEING CENTERS

LEO BURNETT FRANCE Paris

BRONZE LIONS

Title

Advertiser

Product

Entrant / Agency

COMBANTRIN

JOHNSON & JOHNSON

COMBANTRIN MEDICINE

JWT Sydney

HEAD 1

BOEHRINGER INGELHEIM DO BRASIL

ANADOR

BORGHI/LOWE São Paulo

HEAD 2

BOEHRINGER INGELHEIM DO BRASIL

ANADOR

BORGHI/LOWE São Paulo

WATER

COLGATE

WATER RESOURCE SAVING

Y&R Lima

WATER EYE PERFORMANCE

GLAXOSMITHKLINE SINGAPORE

EYE MO

GREY GROUP Singapore / COHN & WOLFE XPR SINGAPORE

BALD FINDER

SESDERMA

SESKAVEL

McCANN MADRID Madrid

LOVEVILLE

RECKITT BENCKISER

RECKITT BENCKISER - DUREX

HAVAS WORLDWIDE MILAN

THE GREAT ESCAPE

SIGMA TAU

YOVIS VIAGGIO

BEDESCHI FILM Milan / PUBLICIS MODEM Milan

DENGUE BOTTLE

MAYNILAD WATER SERVICES

MAYNILAD WATER SERVICES

Y&R PHILIPPINES Manila

8 LIVES

NATIONAL TRANSPLANT RESOURCES CENTRE (NTRC)

ORGAN DONATION

Y&R MALAYSIA Kuala Lumpur

BENTLEY BURIAL

ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION

BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION

LEO BURNETT TAILOR MADE São Paulo

HOPE SOAP

SAFETY LAB

HOPE SOAP

Y&R SOUTH AFRICA Cape Town

SMOKING KID

THAI HEALTH PROMOTION FOUNDATION

THAI HEALTH PROMOTION FOUNDATION

OGILVY & MATHER Bangkok

PENNY THE PIRATE

LUXOTTICA

OPSM KIDS EYE SCREENING TOOL

SAATCHI & SAATCHI Sydney

SUPERFORMULA TO FIGHT CANCER

A.C.CAMARGO CANCER CENTER

PEDIATRIC ONCOLOGY

JWT Sao Paulo

10M² OF LOVE

UNICEF CHINA

BREAST IS BEST

Y&R BEIJING

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