The FCB Health network won big this year with several campaigns, including work featuring a bra that detects breast cancer and an awareness campaign for human trafficking.
There's much for marketers to glean from stepping into different environments, working with new partners, and putting assets to work in new ways, said one speaker.
If there is one thing to take away from the opening day at the Cannes Lions International Festival of Creativity, it is this. Find the talks that inspire you, and then find the places with AC.
An Australian road safety campaign caught the eyes of the judges.
A public health campaign developed by McCann Health India for children in Afghanistan was the big winner in 2017.
The jury said the year's best work in the category was a public-health campaign.
In the Lions Health pharma shortlist, released Saturday morning, five branded campaign made it through the judging process for the branded prescription categories.
It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
The CEO of FCB Health shares her gelato secrets and talks about why this year is truly the year of healthcare.
He buys macarons to make friends and finds that Cannes is an "extraordinary opportunity to rewire your brain."
Words of the wise: Vacant the Gutter Bar by 2 a.m., and make sure to bring flip flops and go walk on the beach.
This year's festival will be held June 17 and 18.
He describes his current charge as "transforming a more creative occupation into a science."
McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.
Executives attending Cannes Lions Health weigh in on the imbalance seen in the U.S. between branded and unbranded drug ads.
A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.
Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.
McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.
TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.
Ogilvy & Mather London developed the campaign, called Breathless Choir and set to Sting's "Every Breath You Take."
The Lions Health 2016 health and wellness category winners.
The Lions Health 2016 pharma category winners.
The shortlist for Lions Health 2016's pharma category.
The shortlist for Lions Health 2016's health and wellness category.
The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.
The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.
Health and wellness entries are up 42% to 2,024 in 2016, compared to 1,430 in 2015, while pharma entries increased 35% to 583 this year.
On creativity: "Creativity can emerge from anywhere and anyone at any time. Medical breakthroughs aren't just discovered by scientists and researchers anymore."
Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.
MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?
He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.
She discusses why it's wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year's creative work.
The unbranded campaign won the top prize at the 2015 Lions Health festival in Cannes.
Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.
Lions Health, launched in 2014, generated $1.9 million in revenue last year.
Drug pricing is easily the biggest controversy but pharma faced other issues, too, like the AMA's call to ban DTC advertising.
What to do next year to be sure to see your agency's efforts highlighted in the big-time venue Lions Health
The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.
It's not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.
Mobile app makers shared insights about how to improve people's health and change behavior at the Lions Health festival.
The second annual Lions Health creativity festival ended Saturday.
It's not always regulation or concerns about legal risks. Sometimes, a drugmaker's internal conservative culture is the biggest hurdle to overcome.
AstraZeneca's "Take it from a Fish" took the top prize.
The Lions Health award winners will be announced later Friday at an event in Cannes, France.