See MM&M's video interviews filmed live from the 2017 Cannes Lions Health International Festival of Creativity. In addition, watch our six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.


Terry Savage to leave Cannes Lions after 33 years

Terry Savage to leave Cannes Lions after 33 years

Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival, will be moving on after the 2018 event ends.

Lions Health to remain segregated after Cannes revamp

Lions Health to remain segregated after Cannes revamp

Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Cannes Lions revenues up 7% in 2017 despite delegate decline

Cannes Lions revenues up 7% in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

Publicis Health CEO Nick Colucci talks to MM&M about whether the AI tool will get U.S. and European creative directors to collaborate.

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.

Latest Opinion

Why Lions Health Awards Could Be Facing an Identity Crisis

Why Lions Health Awards Could Be Facing an Identity Crisis

The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.

Will We See You in Cannes?

Will We See You in Cannes?

MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.


GOING TO CANNES?


Saturday, June 17, 2017 | 3 - 3:45 p.m.


Getting to 'Yes'

The pharma and healthcare industries are slowly but surely becoming more creative in the ways they approach advertising, particularly in their adoption of new tools and technologies that can improve experiences for both patients and physicians. Hear in-house pharma executives discuss the challenges of selling ground-breaking creative strategies to corporate leaders and how they were able to convince their companies to take risks on game-changing creative, both from a U.S. and a global perspective. 


Location: MM&M Cabana


Speakers:


Shwen Gwee, head of digital strategy, global clinical operations, Biogen


John McCarthy, VP of digital, AstraZeneca


Vic Noble, VP, head of marketing for ophthalmics, Shire


Lance Paull, executive creative director, Klick Health


Jaimy Lee, executive editor, MM&M




Sunday, June 18 | 2:30 - 3 p.m.


Biopharma's latest blend: When Babylon met AstraZeneca 

The phenomenon of breakthroughs that stem from the mash-up of unrelated concepts featured in the 2006 book, 'The Medici Effect'. These days, biopharma is borrowing a page from Medici's playbook, pairing products with unexpected partners: tech start-ups aiming to add on such services as mobile adherence monitoring, biomarker tracking and more. In one of the latest forays, AstraZeneca and Babylon are collaborating to offer telehealth and AI-based triage to continuously monitor UK patients with COPD. Here, the two talk about what inspired them to collaborate, and how their creative spirit is helping healthcare to meet consumer expectations in the cognitive era.


Location: Health in Focus stage


Speakers: 


John McCarthy, VP of digital, AstraZeneca


Ali Parsa, founder and CEO, Babylon Health


Marc Iskowitz, editor in chief, MM&M