Read MM&M's coverage from June 2015 of the Lions Health International Festival of Creativity in Cannes, France. 

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Grand Prix drought ends, but questions persist

Grand Prix drought ends, but questions persist

The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.

Pharma at Cannes: C'est la Vie

Pharma at Cannes: C'est la Vie

It's not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.

Mobile's role in healthcare is still experimental

Mobile's role in healthcare is still experimental

Mobile app makers shared insights about how to improve people's health and change behavior at the Lions Health festival.

Mullen Lowe's Sokoloff closes Lions Health

The second annual Lions Health creativity festival ended Saturday.

Novartis exec: Pharma culture can be stumbling block to creativity

Novartis exec: Pharma culture can be stumbling block to creativity

It's not always regulation or concerns about legal risks. Sometimes, a drugmaker's internal conservative culture is the biggest hurdle to overcome.

AstraZeneca wins Pharma Grand Prix at Cannes

AstraZeneca wins Pharma Grand Prix at Cannes

AstraZeneca's "Take it from a Fish" took the top prize.

19 US entries shortlisted at Lions Health

19 US entries shortlisted at Lions Health

The Lions Health award winners will be announced later Friday at an event in Cannes, France.

MM&M's guide to the sessions at Lions Health

MM&M's guide to the sessions at Lions Health

Advice for the healthcare marketing neophyte and veteran alike on making the most of the sessions at the Palais des Festivals during Lions Health June 19-20.

Agency leaders share advice on how to navigate Lions Health

Agency leaders share advice on how to navigate Lions Health

The annual creativity festival kicks off on Friday for the pharma and health-focused Lions Health event.

Lions Health entries increase by 30% in 2015

A quarter of this year's 1,862 entries are in the pharma category.

Coverage from 2014

Game of Thrones director on the art of following your heart

Game of Thrones director on the art of following your heart

The McCann Health session invited David Nutter, the director of the "Red Wedding" episode of "Game of Thrones" and many other cool TV moments, to talk to delegates about courage and creativity.

Seeing patients as more than the sum of their body parts

Seeing patients as more than the sum of their body parts

Donna Murphy and Doug Burcin, global CEO's of Havas Health, exhorted delegates to "get up, wake up, move around" before the start of their session. What followed was a more humbling wake-up call.

Futurist Silva: Technology is how we impregnate the world with mindfulness

Futurist Silva: Technology is how we impregnate the world with mindfulness

PHD Worldwide invited Jason Silva, a filmmaker, futurist and techno-philosopher, to give the delegates a sense of the vast possibilities that are ahead in healthcare.

Empowering, not frightening, patients

Empowering, not frightening, patients

LionsHealth's final afternoon began with perspective from Taiwan's HCPR, with a focus on empowering, rather than frightening patients, in order to encourage people to take positive action for their health.

Lions Health winners revealed; US work falls short

Lions Health winners revealed; US work falls short

The first ever winners of the Lions Health were just announced at Palais des Festivals in Cannes. The good news is that jury members reported that the work was of a very high quality and that many found it inspirational. The bad news is that submissions from the US did not fare well at all.

How do we attract creative talent to healthcare?

How do we attract creative talent to healthcare?

This second-day session focused on the topic of talent recruitment, with RIch Levy sharing sobering results of student surveys FCB Health had conducted. The upshot, most advertising and marketing students were not considering healthcare, and would only ponder it as an option if they literally had nowhere else to go.

First-day impressions from Cannes

First-day impressions from Cannes

The first official day of Cannes Lions Health, according to Digitas Health's Craig Douglass (sponsored post)

AZ's new commercial tune: be different, be humble, be brave

AZ's new commercial tune: be different, be humble, be brave

Less than two years after Pascal Soriot was named Astra Zeneca's new CEO, his vision of scientific leadership for the pharma giant is building momentum. But it's taking an upheaval in mindset to get there - and that's a good thing, declared John McCarthy, VP, global commercial excellence, AstraZeneca.

Lions Health shortlists revealed

Lions Health shortlists revealed

We're close to the finding out who the first ever Cannes Lions Health award winners will be, after the shortlists for both the Pharma and Health & Wellness categories were announced earlier today.

P&G legend urges pharma to follow his creative lead

P&G legend urges pharma to follow his creative lead

Former Procter & Gamble CMO Jim Stengel kicked off the first Cannes Lions Health festival with a rallying cry to healthcare marketers—dare to be a little different.