Pharma marketing as first mover? Cannes offers a glimpse

Pharma marketing as first mover? Cannes offers a glimpse

Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Galderma exec: Skip the market research (sometimes)

Galderma exec: Skip the market research (sometimes)

TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.

Philips takes the pharma Grand Prix at Cannes

Philips takes the pharma Grand Prix at Cannes

Ogilvy & Mather London developed the campaign, called Breathless Choir and set to Sting's "Every Breath You Take."

Lions Health 2016: health and wellness winners

Lions Health 2016: health and wellness winners

The Lions Health 2016 health and wellness category winners.

Lions Health 2016: pharma winners

Lions Health 2016: pharma winners

The Lions Health 2016 pharma category winners.

Lions Health 2016: pharma shortlist

Lions Health 2016: pharma shortlist

The shortlist for Lions Health 2016's pharma category.

Lions Health 2016: health and wellness shortlist

Lions Health 2016: health and wellness shortlist

The shortlist for Lions Health 2016's health and wellness category.

Dip seen in shortlisted U.S. pharma work at Lions Health

Dip seen in shortlisted U.S. pharma work at Lions Health

The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.

Cannes Lions sees record 43,000 award submissions

Cannes Lions sees record 43,000 award submissions

Health and wellness entries are up 42% to 2,024 in 2016, compared to 1,430 in 2015, while pharma entries increased 35% to 583 this year.

How Kathy Delaney does Cannes

How Kathy Delaney does Cannes

On creativity: "Creativity can emerge from anywhere and anyone at any time. Medical breakthroughs aren't just discovered by scientists and researchers anymore."

How Chris Duffey does Cannes

How Chris Duffey does Cannes

Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.

How Jeremy Perrott does Cannes

How Jeremy Perrott does Cannes

MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

Q&A: Publicis' Alexandra von Plato on Cannes

Q&A: Publicis' Alexandra von Plato on Cannes

She discusses why it's wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year's creative work.



SATURDAY, JUNE 18


11:00 - 11:45 AM 

Creativity: Why it's different in Brazil, India, and the U.S.


Creativity in pharmaceutical marketing is often separated into two categories: how countries similar to the U.S., which allows for DTC advertising, handle pharmaceutical marketing, and how the rest of the world does it. Creative leaders from around the world will share insights about how they define creativity in different markets, and reveal tips and strategies they have learned from work produced in the U.S., Brazil, and India.




5:00 - 5:30 PM 

Lions Health Daily Digest


Hosted by the MM&M editorial team and Huntsworth Health, the Daily Digest will provide you with a roundup of the days learning's and key takeaways on trends, themes, ideas, and discussions emerging from Lions Health. Join us in the Haymarket Hive cabana. 



5:30 - 6:30 PM 

Lions Health Happy Hour


Mix and mingle with MM&M, our partners, and Lions Health attendees in the Haymarket Hive cabana. Connect with new friends, cool out in our chillax zone, and enjoy free snacks and the occasional libation. 


SUNDAY, JUNE 19


11:00 - 11:45 AM 

Moving Minds vs. Moving Pills


MM&M's Marc Iskowitz poses a question to two U.S. marketers that speaks to the ongoing debate about creativity versus conservatism in pharma advertising: Will the urgent message of Cannes Lions Health 2015 - that movement campaigns can move markets - resonate on the other side of the Atlantic? Content Partner: Guidemark Health



5:00 - 5:30 PM

Lions Health Daily Digest


Hosted by the MM&M editorial team, the Daily Digest will provide you with a roundup of the days learning's and key takeaways on trends, themes, ideas, and discussions emerging from Lions Health. Join us in the Haymarket Hive cabana. 



5:30 - 6:30 PM

Lions Health Happy Hour


Mix and mingle with MM&M, our partners, and Lions Health attendees in the Haymarket Hive cabana. Connect with new friends, cool out in our chillax zone, and enjoy free snacks and the occasional libation. 


Interesting in attending? Contact Monique Ruff-Bell for more information.