Read MM&M's coverage from June 2015 of the Lions Health International Festival of Creativity in Cannes, France.
The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.
It's not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.
Mobile app makers shared insights about how to improve people's health and change behavior at the Lions Health festival.
The second annual Lions Health creativity festival ended Saturday.
It's not always regulation or concerns about legal risks. Sometimes, a drugmaker's internal conservative culture is the biggest hurdle to overcome.
AstraZeneca's "Take it from a Fish" took the top prize.
The Lions Health award winners will be announced later Friday at an event in Cannes, France.
Advice for the healthcare marketing neophyte and veteran alike on making the most of the sessions at the Palais des Festivals during Lions Health June 19-20.
The annual creativity festival kicks off on Friday for the pharma and health-focused Lions Health event.
A quarter of this year's 1,862 entries are in the pharma category.
Coverage from 2014
The McCann Health session invited David Nutter, the director of the "Red Wedding" episode of "Game of Thrones" and many other cool TV moments, to talk to delegates about courage and creativity.
Donna Murphy and Doug Burcin, global CEO's of Havas Health, exhorted delegates to "get up, wake up, move around" before the start of their session. What followed was a more humbling wake-up call.
PHD Worldwide invited Jason Silva, a filmmaker, futurist and techno-philosopher, to give the delegates a sense of the vast possibilities that are ahead in healthcare.
LionsHealth's final afternoon began with perspective from Taiwan's HCPR, with a focus on empowering, rather than frightening patients, in order to encourage people to take positive action for their health.
The first ever winners of the Lions Health were just announced at Palais des Festivals in Cannes. The good news is that jury members reported that the work was of a very high quality and that many found it inspirational. The bad news is that submissions from the US did not fare well at all.
This second-day session focused on the topic of talent recruitment, with RIch Levy sharing sobering results of student surveys FCB Health had conducted. The upshot, most advertising and marketing students were not considering healthcare, and would only ponder it as an option if they literally had nowhere else to go.
The first official day of Cannes Lions Health, according to Digitas Health's Craig Douglass (sponsored post)
Less than two years after Pascal Soriot was named Astra Zeneca's new CEO, his vision of scientific leadership for the pharma giant is building momentum. But it's taking an upheaval in mindset to get there - and that's a good thing, declared John McCarthy, VP, global commercial excellence, AstraZeneca.
We're close to the finding out who the first ever Cannes Lions Health award winners will be, after the shortlists for both the Pharma and Health & Wellness categories were announced earlier today.
Former Procter & Gamble CMO Jim Stengel kicked off the first Cannes Lions Health festival with a rallying cry to healthcare marketers—dare to be a little different.