Latest News

Cannes Lions announces pharma, health and wellness juries

Cannes Lions announces pharma, health and wellness juries

This year's festival will be held June 17 and 18.

Why Philips' Erik Hollander turned to reinvention

Why Philips' Erik Hollander turned to reinvention

He describes his current charge as "transforming a more creative occupation into a science."

The Story Behind the Story, Live From Cannes, Presented by McCann Health

The Story Behind the Story, Live From Cannes, Presented by McCann Health

McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.

Can pharma movement campaigns flourish on both sides of the Atlantic?

Can pharma movement campaigns flourish on both sides of the Atlantic?

Executives attending Cannes Lions Health weigh in on the imbalance seen in the U.S. between branded and unbranded drug ads.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Latest Opinion

McCann Health's June Laffey on why change is good in health

McCann Health's June Laffey on why change is good in health

The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.

Why Medical Education Needs More Creativity

Why Medical Education Needs More Creativity

It is clear that creative educational programs that find memorable ways to elicit empathy for the patient experience would likely be most successful.

Pharma Marketing as First Mover? Cannes Offers a Glimpse

Pharma Marketing as First Mover? Cannes Offers a Glimpse

Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.