AstraZeneca pulls Take it From a Fish campaign

AstraZeneca pulls Take it From a Fish campaign

The unbranded campaign won the top prize at the 2015 Lions Health festival in Cannes.

Creative partners should push pharma clients to tell better stories

Creative partners should push pharma clients to tell better stories

Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.

IPO filing reveals Cannes Lions makes $59 million in annual revenue

IPO filing reveals Cannes Lions makes $59 million in annual revenue

Lions Health, launched in 2014, generated $1.9 million in revenue last year.

Langland's Andrew Spurgeon on Simplicity in Ads

Langland's Andrew Spurgeon on Simplicity in Ads

Spurgeon on finding simplicity in Procter & Gamble's "The Boy Raised by Goats" and a moving campaign about disabilities.

The year's top pharma marketing controversies

The year's top pharma marketing controversies

Drug pricing is easily the biggest controversy but pharma faced other issues, too, like the AMA's call to ban DTC advertising.

Private View: The Lions Share

Private View: The Lions Share

What to do next year to be sure to see your agency's efforts highlighted in the big-time venue Lions Health

Editor's Desk: Intrigues de Palais

Editor's Desk: Intrigues de Palais

Can agencies prove that regulations no longer hinder Grand Prix-level branded work?

Grand Prix drought ends, but questions persist

Grand Prix drought ends, but questions persist

The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.

Pharma at Cannes: C'est la Vie

Pharma at Cannes: C'est la Vie

It's not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.

Mobile's role in healthcare is still experimental

Mobile's role in healthcare is still experimental

Mobile app makers shared insights about how to improve people's health and change behavior at the Lions Health festival.


SATURDAY, JUNE 18


5:00 - 5:30 PM 

Lions Health Daily Digest


Hosted by the MM&M editorial team and Huntsworth Health, the Daily Digest will provide you with a roundup of the days learning's and key takeaways on trends, themes, ideas, and discussions emerging from Lions Health. Join us in the Haymarket Hive cabana. 



5:30 - 6:30 PM 

Lions Health Happy Hour


Mix and mingle with MM&M, our partners, and Lions Health attendees in the Haymarket Hive cabana. Connect with new friends, cool out in our chillax zone, and enjoy free snacks and the occasional libation. 


SUNDAY, JUNE 19


11:00 - 11:45 AM 

Moving Minds vs. Moving Pills


MM&M's Marc Iskowitz poses a question to two U.S. marketers that speaks to the ongoing debate about creativity versus conservatism in pharma advertising: Will the urgent message of Cannes Lions Health 2015 - that movement campaigns can move markets - resonate on the other side of the Atlantic? Content Partner: Guidemark Health



5:00 - 5:30 PM

Lions Health Daily Digest


Hosted by the MM&M editorial team, the Daily Digest will provide you with a roundup of the days learning's and key takeaways on trends, themes, ideas, and discussions emerging from Lions Health. Join us in the Haymarket Hive cabana. 



5:30 - 6:30 PM

Lions Health Happy Hour


Mix and mingle with MM&M, our partners, and Lions Health attendees in the Haymarket Hive cabana. Connect with new friends, cool out in our chillax zone, and enjoy free snacks and the occasional libation.