Live updates from the first Lions Health Festival of Creativity
The first ever winners of the Lions Health were just announced at Palais des Festivals in Cannes. The good news is that jury members reported that the work was of a very high quality and that many found it inspirational. The bad news is that submissions from the US did not fare well at all.
The first official day of Cannes Lions Health, according to Digitas Health's Craig Douglass (sponsored post)
The McCann Health session invited David Nutter, the director of the "Red Wedding" episode of "Game of Thrones" and many other cool TV moments, to talk to delegates about courage and creativity.
Donna Murphy and Doug Burcin, global CEO's of Havas Health, exhorted delegates to "get up, wake up, move around" before the start of their session. What followed was a more humbling wake-up call.
PHD Worldwide invited Jason Silva, a filmmaker, futurist and techno-philosopher, to give the delegates a sense of the vast possibilities that are ahead in healthcare.
LionsHealth's final afternoon began with perspective from Taiwan's HCPR, with a focus on empowering, rather than frightening patients, in order to encourage people to take positive action for their health.
This second-day session focused on the topic of talent recruitment, with RIch Levy sharing sobering results of student surveys FCB Health had conducted. The upshot, most advertising and marketing students were not considering healthcare, and would only ponder it as an option if they literally had nowhere else to go.
Less than two years after Pascal Soriot was named Astra Zeneca's new CEO, his vision of scientific leadership for the pharma giant is building momentum. But it's taking an upheaval in mindset to get there - and that's a good thing, declared John McCarthy, VP, global commercial excellence, AstraZeneca.
We're close to the finding out who the first ever Cannes Lions Health award winners will be, after the shortlists for both the Pharma and Health & Wellness categories were announced earlier today.
Former Procter & Gamble CMO Jim Stengel kicked off the first Cannes Lions Health festival with a rallying cry to healthcare marketers—dare to be a little different.
The fact that the Cannes Lions folks decided to give healthcare its own event says a lot about the uniqueness of the industry. But was it the right thing to do? A few days ago, I put this question to an esteemed member of the pharma jury, Alexandra von Plato, president and global chief creative officer at Digitas Health.
The Debussy Theater at Palais des Festivals is a hive of activity this morning in preparation for tomorrow's opening day of the Cannes Lions Health Festival of Creativity in Healthcare Communications.
On the eve of the first ever Cannes Lions Health Festival of Creativity in Healthcare Communications, MM&M is proud to bring you this dedicated, live blog to keep you up to date with all the happenings from the south of France.
- US pharma market value projected to be $550 billion in five years
- Lawmakers propose allowing pharma companies to share some off-label information
- Biosimilar uptake will require companies to tell a trustworthy backstory
- Everyday Health buys rare-disease agency Cambridge BioMarketing
- Apple's ResearchKit: Five Guidelines for Pharma