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Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

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The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.

Why Lions Health Awards Could Be Facing an Identity Crisis

Why Lions Health Awards Could Be Facing an Identity Crisis

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The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.

Area 23's Healthcare Agency of the Year win was four years in the making

Area 23's Healthcare Agency of the Year win was four years in the making

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The FCB Health network won big this year with several campaigns, including work featuring a bra that detects breast cancer and an awareness campaign for human trafficking.

Day 2 at Lions Health: Watson's got its eye on you, Cannes

Day 2 at Lions Health: Watson's got its eye on you, Cannes

There's much for marketers to glean from stepping into different environments, working with new partners, and putting assets to work in new ways, said one speaker.

Day 1 at Lions Health: Use the data, stay persistent, and avoid being 'innovative'

Day 1 at Lions Health: Use the data, stay persistent, and avoid being 'innovative'

If there is one thing to take away from the opening day at the Cannes Lions International Festival of Creativity, it is this. Find the talks that inspire you, and then find the places with AC.

Lions Health: The 2017 pharma winners

Lions Health: The 2017 pharma winners

A public health campaign developed by McCann Health India for children in Afghanistan was the big winner in 2017.

Lions Health: The 2017 health and wellness winners

Lions Health: The 2017 health and wellness winners

An Australian road safety campaign caught the eyes of the judges.

Lions Health jury declines to award a pharma Grand Prix

Lions Health jury declines to award a pharma Grand Prix

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The jury said the year's best work in the category was a public-health campaign.

U.S. campaigns make up one-third of Lions Health pharma shortlist

U.S. campaigns make up one-third of Lions Health pharma shortlist

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In the Lions Health pharma shortlist, released Saturday morning, five branded campaign made it through the judging process for the branded prescription categories.

Will We See You in Cannes?

Will We See You in Cannes?

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MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.

How Dana Maiman does Cannes

How Dana Maiman does Cannes

The CEO of FCB Health shares her gelato secrets and talks about why this year is truly the year of healthcare.

McCann Health's June Laffey on Why Change is Good in Health

McCann Health's June Laffey on Why Change is Good in Health

The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.

Cannes Lions announces pharma, health and wellness juries

Cannes Lions announces pharma, health and wellness juries

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This year's festival will be held June 17 and 18.

Why Philips' Erik Hollander turned to reinvention

Why Philips' Erik Hollander turned to reinvention

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He describes his current charge as "transforming a more creative occupation into a science."

Why Medical Education Needs More Creativity

Why Medical Education Needs More Creativity

It is clear that creative educational programs that find memorable ways to elicit empathy for the patient experience would likely be most successful.

Can pharma movement campaigns flourish on both sides of the Atlantic?

Can pharma movement campaigns flourish on both sides of the Atlantic?

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Executives attending Cannes Lions Health weigh in on the imbalance seen in the U.S. between branded and unbranded drug ads.

Pharma Marketing as First Mover? Cannes Offers a Glimpse

Pharma Marketing as First Mover? Cannes Offers a Glimpse

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Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

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A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

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Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

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McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Galderma exec: Skip the market research (sometimes)

Galderma exec: Skip the market research (sometimes)

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TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.

Philips takes the pharma Grand Prix at Cannes

Philips takes the pharma Grand Prix at Cannes

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Ogilvy & Mather London developed the campaign, called Breathless Choir and set to Sting's "Every Breath You Take."

Lions Health 2016: health and wellness winners

Lions Health 2016: health and wellness winners

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The Lions Health 2016 health and wellness category winners.

Lions Health 2016: pharma winners

Lions Health 2016: pharma winners

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The Lions Health 2016 pharma category winners.

Lions Health 2016: pharma shortlist

Lions Health 2016: pharma shortlist

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The shortlist for Lions Health 2016's pharma category.

Lions Health 2016: health and wellness shortlist

Lions Health 2016: health and wellness shortlist

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The shortlist for Lions Health 2016's health and wellness category.

Dip seen in shortlisted U.S. pharma work at Lions Health

Dip seen in shortlisted U.S. pharma work at Lions Health

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The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

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The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.

Cannes Lions sees record 43,000 award submissions

Cannes Lions sees record 43,000 award submissions

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Health and wellness entries are up 42% to 2,024 in 2016, compared to 1,430 in 2015, while pharma entries increased 35% to 583 this year.

How Jeremy Perrott does Cannes

How Jeremy Perrott does Cannes

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MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?