The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.
The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.
The FCB Health network won big this year with several campaigns, including work featuring a bra that detects breast cancer and an awareness campaign for human trafficking.
There's much for marketers to glean from stepping into different environments, working with new partners, and putting assets to work in new ways, said one speaker.
If there is one thing to take away from the opening day at the Cannes Lions International Festival of Creativity, it is this. Find the talks that inspire you, and then find the places with AC.
A public health campaign developed by McCann Health India for children in Afghanistan was the big winner in 2017.
An Australian road safety campaign caught the eyes of the judges.
The jury said the year's best work in the category was a public-health campaign.
In the Lions Health pharma shortlist, released Saturday morning, five branded campaign made it through the judging process for the branded prescription categories.
MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.
The CEO of FCB Health shares her gelato secrets and talks about why this year is truly the year of healthcare.
The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.
This year's festival will be held June 17 and 18.
He describes his current charge as "transforming a more creative occupation into a science."
It is clear that creative educational programs that find memorable ways to elicit empathy for the patient experience would likely be most successful.
Executives attending Cannes Lions Health weigh in on the imbalance seen in the U.S. between branded and unbranded drug ads.
Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.
A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.
Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.
McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.
TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.
Ogilvy & Mather London developed the campaign, called Breathless Choir and set to Sting's "Every Breath You Take."
The Lions Health 2016 health and wellness category winners.
The Lions Health 2016 pharma category winners.
The shortlist for Lions Health 2016's pharma category.
The shortlist for Lions Health 2016's health and wellness category.
The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.
The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.
Health and wellness entries are up 42% to 2,024 in 2016, compared to 1,430 in 2015, while pharma entries increased 35% to 583 this year.
MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?