LLNS names DTC diva Devereux CEO

Share this article:
LLNS and TBWA Worldhealth named Anne Devereux CEO. 

Devereux, formerly head of Omnicom sibling BBDO's New York DTC practice, will serve as operational head of LLNS, replacing Al Nickel as CEO. Nickel continues as chairman of the network, while Steven Wice continues as president. 

Devereux will also be charged with coordinating the global agency network that comprises TBWA WorldHealth, which draws on agencies throughout Omnicom's Diversified Agency Services (DAS) group. Serving as co-chairs of TBWA WorldHealth are Robert LePlae, president for TBWA North America, and Nick Baum, his counterpart for Western Europe.  

Taking over as head of DTC at BBDO New York will be Devereux's deputy, Ray Hilton, who becomes EVP and senior account director. Under Devereux,  whose title was chief integration officer, the agency produced high-profile consumer campaigns for brands such as Schering-Plough's Nasonex and GSK/ Schering's Levitra. Devereux focused on developing the shop's capacity in nontraditional media, entertainment and place-based events.

LLNS is a major Pfizer shop, handling advertising for the company's Aricept, Indiplon and Zyrtec co-promotes, along with Detrol, Zoloft and its oncology franchise.

The US medical advertising firm was brought under the TBWA WorldHealth umbrella last year, as Omnicom sought to marry its strong domestic pharmaceutical business to a sprawling international marketing network.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?