LLNS, TBWA get DTC impresario CEO

Share this article:
LLNS and TBWA Worldhealth named Anne Devereux CEO.                       Devereux, formerly head of Omnicom sibling BBDO’s New York DTC practice, will serve as operational head of LLNS, replacing Al Nickel as CEO. Nickel continues as chairman of the network, while Steven Wice continues as president. Devereux will is also charged with coordinating the global agency network that comprises TBWA Worldhealth, which draws on agencies throughout Omnicom’s Diversified Agency Services (DAS) group. Serving as co-chairs of TBWA Worldhealth are Robert LePlae, president for TBWA North America, and Nick Baum, his counterpart for Western Europe. Taking over as head of DTC at BBDO New York will be Devereux’s deputy, Ray Hilton, who becomes EVP and senior account director. Under Devereux, the agency produced high-profile consumer campaigns for brands such as Schering-Plough’s Nasonex and GSK/Schering’s Levitra.
Share this article:

Email Newsletters

More in News

Meaningful use not linked to quality: study

Meaningful use not linked to quality: study

A recent study of physicians found no correlation between following EHR meaningful use requirements and providing consistently higher quality of care.

Lilly Q1 sales dip

Lilly Q1 sales dip

US sales fell 34% during the quarter, largely due to lower demand and lower prices for off-patent Cymbalta and Evista.

Gilead reaps huge HCV sales, payer fury

Gilead reaps huge HCV sales, payer fury

Sovaldi's debut has been marked by plenty of criticism from payers and lawmakers, but the hep. C drug's launch, now confirmed to be the fastest of all time, has also ...