Longtime publisher Krakoff dies

Share this article:
B-to-B publisher Bob Krakoff died of a heart attack March 23 at his Boston home. Krakoff, 71, was chairman and CEO of Advanstar from 1996-2004. Before joining Advanstar, he spent 23 years at Reed Elsevier, rising to vice chairman. At the time of his death, he was president and CEO of Nielsen Business Media. He is survived by wife Sandra, two sons and a daughter.

Share this article:
You must be a registered member of MMM to post a comment.


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.