Lunesta spots most recalled in study of DTC TV ads
DTC ads for Sepracor's sleeping pill Lunesta were recalled over 50% more than the average new prescription ad launched this past TV season, according to a recent study conducted by IAG Research.
Your Email Address:
Recipient(s) Email Address:
(Separate multiple e-mail addresses with commas. Limited to 20 addresses.)
Include a message (optional):
The e-mail address(es) that you supply to use this service will only be used to send the requested article.