Luvox CR patient brochure gets warning for missing risk info

The FDA demanded that Jazz Pharmaceuticals halt dissemination of a patient brochure for Luvox CR and run corrective messages to counter inflated benefit claims and omission of risk information.

In a warning letter dated July 6, the agency's Division of Drug Marketing, Advertising and Communication lashed Jazz for a patient brochure promoting the drug, which carries a boxed warning about suicidality and serious contraindications, for the treatment of seasonal affective disorder and obsessive-compulsive disorder.

The brochure, said FDA, omits a host of important warning information, and thereby “misleadingly suggests that Luvox CR is safer than has been demonstrated.” Risk information, including that from the boxed warning, is absent from two multi-page profiles included in the brochure. Instead, risk info is presented only at the end.

“Furthermore, while the rest of the information in the patient brochure is presented in consumer-friendly language,” said the warning letter, the risk information that is included “is presented in medical terminology that is not likely to be understood by consumer audiences.” The agency deemed unsatisfactory a line at the bottom of the page in small print urging readers to “see accompanying full prescribing information, including boxed warning.”

Asked what form corrective messaging might take, an agency spokesperson said FDA “has requested that the company distribute corrective messages targeted to the audience exposed to the misleading promotion contained in the patient brochure and will work with the company to develop an efficient manner to accomplish this.”
You must be a registered member of MMM to post a comment.
 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.