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Docs haven't mellowed on DTC, snap poll suggests

Docs haven't mellowed on DTC, snap poll suggests

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The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.

WebMD gives mag a celebtastic, photo-forward refresh

WebMD gives mag a celebtastic, photo-forward refresh

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WebMD executed a cross-platform magazine redesign with a more visual and celeb-centric new look.

Company news: WebMD, Wiley-Blackwell and Eli Lilly/Boehringer Ingelheim

WebMD the Magazine is now part of the iPad app world.

P&G signals plans to cut ad costs by shifting to digital media

P&G signals plans to cut ad costs by shifting to digital media

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Procter & Gamble is looking to lower its promotion costs by leaning more on digital media, Chairman and CEO Bob McDonald told analysts in an earnings call.

Victoza effort featuring Southern cuisine queen Deen draws flak

Victoza effort featuring Southern cuisine queen Deen draws flak

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Novo Nordisk is courting controversy with a Victoza-branded type 2 diabetes education campaign featuring Southern-fried celebrity chef Paula Deen and her sons.

Boniva print ad hyped efficacy, says DDMAC

Boniva print ad hyped efficacy, says DDMAC

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A print ad for Genentech's Boniva overstated the osteoporosis drug's efficacy, said the FDA's Division of Drug Marketing, Advertising and Communication in an untitled letter.

Novo launches new consumer ads for Victoza

Novo launches new consumer ads for Victoza

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Novo Nordisk launched a consumer campaign for Victoza, emphasizing the product's ability to bring down blood sugar levels and body weight in patients with type 2 diabetes. The campaign features print ads and a refurbished website, and marks the first consumer push for the brand since its approval in January.

Ads about family health risk prompt lifestyle changes

Ads about family health risk prompt lifestyle changes

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Drug ads emphasizing familial health risks prompt at-risk patients to adjust their lifestyles, not just pop a pill, a study found.

AstraZeneca airs "consuming" consumer for Seroquel XR bipolar depression

AstraZeneca airs "consuming" consumer for Seroquel XR bipolar depression

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AstraZeneca launched the first consumer TV and print ads for Seroquel XR for bipolar depression, playing on the all-consuming way in which patients experience the disease.

Hey, big spender! Pfizer joins top 10 advertisers

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Pfizer boosted ad spend 12% for the first nine months of 2009 over the same period in 2008, even as ad spend for the sector remained static and spending across all sectors plummeted 14.7%, according to TNS Media Intelligence.

Rx ad spend down 7.8% for first half of 2009, says TNS

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US advertising spend for prescription drugs declined 7.8% to $2.3 billion for the first six months of 2009 over the same period in 2008, according to TNS Media Intelligence data.

For Pristiq, Wyeth deploys wind-up doll

For Pristiq, Wyeth deploys wind-up doll

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Wyeth is cranking up consumer advertising for Pristiq with spots that aim to capture depression sufferers' struggle to get through the day, as represented by an iconic wind-up doll.

Last chance to grab glory

Last chance to grab glory

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

DDMAC study: Serious risks in brief summary don't scare off readers

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The presence of information on serious side effects in the brief summaries of print DTC drug ads seems to have little effect on reader behavior, preliminary results of an FDA study show. The age and health literacy of readers, on the other hand, had a measurable impact.

Pharma US ad spend fell 18.4% in '08, says Nielsen

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Pharmaceutical industry ad spend fell 18.4% in 2008 to $4.3 billion in the US, according to The Nielsen Company. J&J, the sole drug company among the nation's top 10 advertisers, spent $1.2 billion on advertising -- a drop of 5.4% from 2007 spend.

Advil ads take all-in-one approach

Advil ads take all-in-one approach

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Wyeth Consumer Health has launched a TV and print ad campaign for Advil advising consumers that they can do more with fewer bottles of OTC pain meds clogging up their purses, thanks to "The Every Pain Reliever."

PhRMA tweaks DTC guidelines

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Print and TV ads for ED drugs should appear only in programs or publications with an adult audience of 90% or more under revised PhRMA consumer advertising guidelines -- in the original version, released in August 2005, the baseline was 80% -- and signatory company CEOs and chief compliance officers must sign an annual certification stating that they have policies and procedures in place to foster compliance with the principles.

DTC spend lags as firms scrimp on launches, says TNS

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Spending on direct-to-consumer launch campaigns fell significantly this year as companies waited longer to market fewer new drugs with more limited indications, said a TNS Media Intelligence report.

Medical Economics overhauls editorial team

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Medical Economics has hired five new senior-level editors, and relocated its offices to Cleveland, Ohio.

Prevention survey: pols' bluster doesn't dent DTC

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All the fury over DTC drug ads emanating from Washington hasn't dented their credibility with consumers, according to Rodale's 11th Annual Survey on Consumer Reaction to DTC Advertising of Prescription Drugs.

Crestor ads take aim at Vytorin, touting atherosclerosis claim

Crestor ads take aim at Vytorin, touting atherosclerosis claim

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AstraZeneca is going for the jugular - or rather, the carotid - with new ads emphasizing Crestor's effectiveness at slowing the progression of atherosclerosis.

Publisher sees online potential for axed Ascend titles

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Intellisphere owner MJH & Associates may continue operating Family Practice Recertification, Internal Medicine World Report and Physician's Money Digest as online-only properties, but will cease print publication of the titles due to the weakness in the advertising market for primary care journals.

Intellisphere snaps up Ascend medical titles

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Ascend Media has sold its struggling medical titles to Intellisphere for an undisclosed sum.

Advanstar's Deal to look outside of pharma for MedEc ad revenue

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Advanstar has named Formulary publisher Trevor Deal to lead Medical Economics.

'80s Olympian Retton hawks partial knee device

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Mary Lou Retton is returning to TV advertising for device manufacturer Biomet's Oxford Partial Knee System.

People news

Mary Ann Kim has joined MediZine as senior marketing manager, brand services from AWE, an entertainment marketing agency under Omnicom, where she was responsible for aligning strategic partnerships between clients and consumer brands, as well as business development.

Clinical Advisor wins Folio: Magazine Eddie Gold Award

Haymarkets Clinical Advisor won a Folio: Magazine Eddie Gold Award as best business-to-business publication in Healthcare/Medical/Nursing, trumping Advance for Healthy Aging, Dental Practice Report and Government Health.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.