It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.
Drug prices, as you may have heard, are kind of high. But price growth has slowed after sharp spikes in 2014 and 2015.
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.
The industry celebrated its most cherished asset—its people—at The Pierre in New York City on February 3 with a dinner honoring the two newest inductees to the Medical Advertising Hall of Fame and the 2015 "Future Famers"