MAHF Breakfast Roundtable

Share this article:

MEDICAL ADVERTISING HALL OF FAME members met with prospective future recruits at a breakfast roundtable that took place in April. The discussion featured a bit of advice from medical agency world veterans, addressing such topics as how to maintain life-work balance and breaking out of the industry's tendency to work in silos. Their recommendations: don't shoot for balance. Instead, create a work-life portfolio and tweak it every year, and meet all of the people who work on accounts, not just department colleagues.

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?